Table of Contents

Contributors. Preface. Guide to the Handbook of Technology Management. Reviewers List. Index. Volume 2: Supply Chain Management, Marketing and Advertising, and Global Management. Part 1: Supply Chain Management. Value Chain Analysis ( Keivan Zokaei) . Supply Chain Management ( Gerard J. Burke and Asoo J. Vakharia) . Developing and Maintaining Supply Chain Relationships ( Nick Rich and Matthias Holweg) . Managing the Flow of Information and Materials across the Supply Chain ( Matthias Holweg and Nick Rich) . Electronic Procurement ( Zinovy Radovilsky) . Global Logistics and International Supply Chain Management ( Charles McMillan) . Internet-Enabled Supply Chains ( Quan Z. Sheng, Jhon P. T. Mo and Li Jiang) . Customer Service in Supply Chain Management ( Suman Mallik) . Supply Chain Strategies ( Britta Gammelgaard) . Manufacturing in the Supply Chain ( Ramakrishna Govindu, Ratna Babu Chinnam and Alper Murat) . Transportation and Logistics in Supply Chains ( Gerard de Jong and Moshe Ben-Akiva) . Distribution and Warehousing in Supply Chains ( Hongyan Li and Joern Meissner) . Site Selection in the Supply Chain ( Yongjiang Shi and Chaipong Pongpanich) . Metrics for Measuring Supply Chain Performance ( Heimo Losbichler and Farzad Mahmoodi) . Supply Chain Management Technologies ( David Simchi-Levi and Edith Simchi-Levi) . RFID: Technical Considerations ( Stephen A. Weis) . RFID: Managerial Considerations ( Adam Melski and Matthias Schumann) . Smart Cards ( Konstantinos Markantonakis, Keith Mayes, Damien Sauveron and Michael Tunstall) . The Promise of the Real-Time Supply Chain ( Elif Kongar and Surendra M. Gupta) . Part 2: Marketing and Advertising. Consumer Behavior in the Realm of Technology ( Tripat Gill and Gad Saad) . Consumer Marketing of High-Technology Products ( Yeqing Bao, David Berkowitz and Brent M. Wren) . The Role of Storytelling in Designing User Experience: The Underpinnings of Brand1 ( Sara L. Beckman and Michael Barry) . Business-to-Business Marketing ( Ralph Oliva) . Making Sense of Collaboration, Web 2.0, and Virtual Worlds in the Enterprise ( Cindy Gordon) . Marketing Strategy Analysis ( Yoram "Jerry" Wind) . Marketing Research ( Peter Lenk) . Online Pricing Strategies: Insights and Challenges ( Xin Wang) . Marketing Services ( Donna J. Hill) . Organizing the Sales Force ( Felicia G. Lassk and Jay Prakash Mulki) . Technology Marketing ( Jakki J. Mohr, Stanley F. Slater and Sanjit Sengupta) . Marketing Plans for an E-Commerce Project ( Malu Roldan) . Marketing Communication Strategies ( Judy Strauss) . Relationship Marketing and CRM ( Paurav Shukla) . Personalization Technologies ( Roland T. Rust, Ke Na, Michel Wedel and Tuck Siong Chung) . Wireless Marketing ( Pamela M. H. Kwok) . Online Public Relations ( Kirk Hallahan) . The Globalization of Marketing ( Masaaki Kotabe) . Global Marketing Research ( C. Samuel Craig and Susan P. Douglas) . Data Mining ( Gary M. Weiss and Brian D. Davison) . Data Warehouse Systems ( David L. Olson and Sang-Heui Lee) . Online Analytical Processing ( Joseph Morabito and Edward A. Stohr) . Part 3: Global Management. Global Diffusion of the Internet ( Nir Kshetri, Nikhilesh Dholakia and Ruby Roy Dholakia) . Global Issues of the Internet ( William R. Gillis and Colleen Taugher) . Global Business Drivers ( Cynthia A. Kroll) . The Global Workforce ( Jody Spiro) . The Global Manager ( Douglas Allen) . Globalization and Information Management Strategy: Cross-Cultural Perspectives ( Maris G. Martinson and Robert M. Davison) . Global Information Systems ( Rosann Webb Collins) . Outsourcing and Offshoring in a Globalizing World: A Review of Trends and Perspectives ( Ashok Bardhan) . Globalization and Corporate Partnering ( Jonathan Doh, Kevin D. Clark and Patrick G. Maggitti) . Governance for Technology Sourcing in the Global Context ( Anju Seth and Mahka Moeen) . Designing and Forming Global Teams ( Gloria Barczak) . Performance Management in Distributed and Global Product Development Processes ( Nitin R. Joglekar, Stephen R. Rosenthal and Paulo J. Gomes) . Global Account Management ( Noel Capon) . International Accounting and the Global Economy ( Robert K. Larson and Sara York Kenny) . International Technology Management and National Culture ( Kathryn Aten and Luciara Nardon) . Asian Culture and Management ( Professor Christopher Selvarajah) . The Globalization of Asian Firms ( Li Xue Cunningham, Chris Rowley and Irene Hon-fun Poon) . Strategic Management in the Asia Pacific ( Usha C. V. Haley) . Human Resource Management in Asia ( Ying Zhu, Chris Rowley and Malcolm Warner) . Cultural Intelligence and the Global Information Technology Workforce ( Christine Koh, Damien Joseph and Soon Ang) . Technology and Educational Challenges in a Globalizing World-A Case Study of India ( Rafiq Dossani and Murali Patibandla) .