List of Illustrations and Tables Acknowledgments Abbreviations PART I: INTRODUCTION 1. On the History of the Book in China--Cynthia J. Brokaw 2. The Ascendance of the Imprint in China--Joseph McDermott PART II: COMMERCIAL PUBLISHING AND THE EXPANDING MARKET FOR BOOKS 3. Of Three Mountains Street: The Commercial Publishers of Ming Nanjing--Lucille Chia 4. Constructing New Reading Publics in Late Ming China--Anne E. McLaren 5. Reading the Best-Sellers of the Nineteenth Century: Commercial Publications from Sibao--Cynthia J. Brokaw PART III: PUBLISHING FOR SPECIALIZED AUDIENCES 6. Niche Marketing for Late Imperial Chinese Fiction--Robert E. Hegel 7. Printing as Performance: Literati Playwright-Publishers of the Late Ming--Katherine Carlitz 8. Qing Publishing in Non-Han Languages--Evelyn S. Rawski 9. "Preserving the Bonds of Kin": Genealogy Masters and Genealogy Production in the Jiangsu-Zhejiang Area in the Qing and Republican Periods--Xu Xiaoman PART IV: THE BOOK AS A VISUAL MEDIUM 10. Visual Hermeneutics and the Act of Turning the Leaf: A Genealogy of Liu Yuan's Lingyan ge--Anne Burkus-Chasson 11. Didactic Illustrations in Printed Books: Choice and Consequence--Julia K. Murray Glossary Works Cited Contributors
Cynthia J. Brokaw is Associate Professor of History at Ohio State University and author of The Ledgers of Merit and Demerit: Social Change and Moral Order in Late Imperial China (1991). Kai-wing Chow is Professor of History and of East Asian Languages and Cultures at the University of Illinois, Champaign-Urbana, and author of The Rise of Confucian Ritualism in Late Imperial China: Ethics, Classics, and Lineage Discourse (1994) and Publishing, Culture, and Power in Early Modern China (2004).
"A very useful book on a topic of growing importance and interest. Brokaw's introduction is one of the most valuable and best-written prefaces to an edited volume that I have encountered in some time."
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