Table of Contents

• 1 INTRODUCTION TO BUSINESS TRAVEL
• Case-study: EIBTM: a new look for the 21st century
• 2 INDIVIDUAL BUSINESS TRAVEL
• Case-study: The Guild of European Business Travel Agents and the UK’s Guild of Business Travel Agents
• Case-study: Business Travel International
• 3 THE MEETINGS INDUSTRY
• Case-study: The Austria Center, Vienna
• Case-study: Meeting in Madrid
• 4 INCENTIVE TRAVEL
• Case-study: Iceland as an incentive destination
• Case-study: Golf developments in Scotland
• 5 THE EXHIBITIONS INDUSTRY
• Case-study: National Starch & Chemical
• Case-study: CeBIT, Hanover
• References
• Glossary of terms
• 6 CORPORATE HOSPITALITY
• Case-study: Legoland, Windsor
• 7 THE BUSINESS AND PLEASURE INTERFACE
• APPENDIX 1 KEY BUSINESS TRAVEL ASSOCIATIONS