"A must-read for executives from traditional brick-and-mortar
companies facing the challenges of the digital economy. Its
real-world case studies prove that it's possible for any company to
transform itself into a customer-centric digital business
design."
--Earnest W. Deavenport Jr., Chairman and Chief Executive Officer,
Eastman Chemical Company
"Insight into the art and science of positioning businesses for
digital transformation . . . an illuminating glimpse of a new
digital landscape."
--Bob Lambert, Senior Vice President of New Technology and
Development, The Walt Disney Company
"The playbook for the next round of the new economy."
--Ellen M. Hancock, Chairman and Chief Executive Officer, Exodus
Communications, Inc.
"A strategic and practical road map that helps you to separate your
best digital opportunities from the quicksand of technology for its
own sake."
--Michael J. Hagan, Cofounder and Chief Operating Officer,
VerticalNet, Inc.
"This is the first of the 'digital books' that really gets it."
--Dr. Klaus Wucherer, Senior Vice President, Siemens AG
"Concrete approaches that hold real promise for companies--whether
traditional or new economy."
--Roxanne J. Decyk, Vice President of Corporate Strategy, Royal
Dutch/Shell Group
"The customer-centric approaches outlined in "How Digital Is Your
Business?" are right on target."
--Mike Gunn, Executive Vice President of Marketing and Planning,
American Airlines
"Embrace [digital business design] now--before your
competitors."
--Mark J. Lotke, Managing Director, Internet Capital Group
"Filled with relevant examples [that] help you immediately apply
the concepts to your ownindustry."
--Richard A. Noll, Corporate Vice President, Sara Lee
Corporation
"A clear and compelling articulation of why companies need to
redesign their businesses around the customer and digital
technologies."
--Deryck Maughan, Vice Chairman, Citigroup
![]() |
Ask a Question About this Product More... |
![]() |