Disneyization
Theming
Hybrid Consumption
Merchandising
Performative Labour
Control and Surveillance
Implications of Disneyization
Alan Bryman is Professor of Organizational and Social Research, School of Management, University of Leicester, UK.
"Keywords are politainment, edutainment, sportainment,
evangelitainment, digitainment, branded entertainment,
militainment, and so on! It is in this context that the book
of Alan Bryman is to be read. It is part of an overall
analysis of contemporary global phenomena and a useful,
intelligent, informative contribution tot he study of modern
society and its future development."
—COMMUNICATION RESEARCH TRENDS
*Louis Bosshart*
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