Table of Contents

Preface; Chapter 1 Introduction; Chapter 2 Process; Chapter 3 Formulaic Analysis; Chapter 4 Historical Context; Chapter 5 Cultural Context; Chapter 6 Ideological Approach; Chapter 7 Production Elements; Chapter 8 Industry Perspective; Chapter 9 Mythic Approach;

About the Author

Art Silverblatt is Professor of Communications and Journalism at Webster University, St. Louis, Missouri. He earned his Ph.D. in 1980 from Michigan State University. He is the author of numerous books and articles, including Media Literacy: Keys to Interpreting Media Messages (1995, 2001), The Dictionary of Media Literacy (1997), Approaches to the Study of Media Literacy (M.E. Sharpe, 1999), and International Communications: A Media Literacy Approach (M.E. Sharpe, 2004). Silverblatt’s work has been translated into Japanese, Korean, Chinese, and German.