Introduction; I: Fundamentals; 1: What are The Media?; 2: The Media System; II: Advertising as the Driving Force; 3: The Presence of Advertising; 4: Paying the Piper, Calling the Tune; 5: Advertising by the Numbers; III: Flaws and Failures of Commercial Culture; 6: The Pursuit of Sensation; 7: The News as Entertainment; 8: Believing in the Make-Believe; IV: Dynamics of Commercial Culture; 9: The Manufacture of Taste; 10: Managing Commercial Culture; 11: Media Support and Media Substance; V: Is There a Better Way?; 12: Reform, Restructure, or Leave It Be?
Leo Bogart (1921-2005) was an advertising strategist, executive vice-president of the Newspaper Advertising Bureau, and president of the American and World Associations for Public Opinion Research, the Society for Consumer Psychology, the Market Research Council, and the Radio and Television Research Council. He is the author ofPreserving the Press, The Age of Television, Polls and the Awareness of Public Opinion, and Press and Public, among other titles.
-Drawing upon both an immense experience and focused social science
research, Leo Bogart has long been our premier social critic of the
mass media. Commercial Culture is by all odds the most deeply
informed and telling critique of mass culture in this timid time of
political correctitude.- --Robert K. Merton, Columbia University
-This remarkably readable, clear-sighted book thoroughly surveys
the vast landscape of commercial media, both print and electronic.
Leo Bogart's intelligent insights and sound proposals for change
reflect a unique combination of scholarly research and years of
practical experience on the frontline of the newspaper,
advertising, and television wars.- --Lawrence K. Grossman, former
president, NBC News and PBS
"Drawing upon both an immense experience and focused social science
research, Leo Bogart has long been our premier social critic of the
mass media. Commercial Culture is by all odds the most deeply
informed and telling critique of mass culture in this timid time of
political correctitude." --Robert K. Merton, Columbia University
"This remarkably readable, clear-sighted book thoroughly surveys
the vast landscape of commercial media, both print and electronic.
Leo Bogart's intelligent insights and sound proposals for change
reflect a unique combination of scholarly research and years of
practical experience on the frontline of the newspaper,
advertising, and television wars." --Lawrence K. Grossman, former
president, NBC News and PBS
"Drawing upon both an immense experience and focused social science
research, Leo Bogart has long been our premier social critic of the
mass media. Commercial Culture is by all odds the most deeply
informed and telling critique of mass culture in this timid time of
political correctitude." --Robert K. Merton, Columbia University
"This remarkably readable, clear-sighted book thoroughly surveys
the vast landscape of commercial media, both print and electronic.
Leo Bogart's intelligent insights and sound proposals for change
reflect a unique combination of scholarly research and years of
practical experience on the frontline of the newspaper,
advertising, and television wars." --Lawrence K. Grossman, former
president, NBC News and PBS
-Drawing upon both an immense experience and focused social science research, Leo Bogart has long been our premier social critic of the mass media. Commercial Culture is by all odds the most deeply informed and telling critique of mass culture in this timid time of political correctitude.-
--Robert K. Merton, Columbia University -This remarkably readable, clear-sighted book thoroughly surveys the vast landscape of commercial media, both print and electronic. Leo Bogart's intelligent insights and sound proposals for change reflect a unique combination of scholarly research and years of practical experience on the frontline of the newspaper, advertising, and television wars.-
--Lawrence K. Grossman, former president, NBC News and PBS
"Drawing upon both an immense experience and focused social science research, Leo Bogart has long been our premier social critic of the mass media. Commercial Culture is by all odds the most deeply informed and telling critique of mass culture in this timid time of political correctitude."
--Robert K. Merton, Columbia University "This remarkably readable, clear-sighted book thoroughly surveys the vast landscape of commercial media, both print and electronic. Leo Bogart's intelligent insights and sound proposals for change reflect a unique combination of scholarly research and years of practical experience on the frontline of the newspaper, advertising, and television wars."
--Lawrence K. Grossman, former president, NBC News and PBS
"Drawing upon both an immense experience and focused social science research, Leo Bogart has long been our premier social critic of the mass media. Commercial Culture is by all odds the most deeply informed and telling critique of mass culture in this timid time of political correctitude." --Robert K. Merton, Columbia University "This remarkably readable, clear-sighted book thoroughly surveys the vast landscape of commercial media, both print and electronic. Leo Bogart's intelligent insights and sound proposals for change reflect a unique combination of scholarly research and years of practical experience on the frontline of the newspaper, advertising, and television wars." --Lawrence K. Grossman, former president, NBC News and PBS
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