Promotional Information

A riveting account of the genesis and early years of Sesame Street. Morrow's book reveals the uphill battle that educational television faced in the 1970s, the regulatory battles waged over children's TV, and the resentment that commercial broadcasters felt toward the Children's Television Workshop's success. -- Heather Hendershot, Queens College, CUNY Graduate Center

Table of Contents

Preface
Introduction
1. The Problem of Television and the Child Viewer
2. The Preschool Moment
3. "A New Bloom on the Wasteland"
4. The CTW Model
5. "The Itty Bitty Little Kiddy Show"
6. "Hope for a More Substantive Future"
7. "The Verdict on SESAME STREET"
Conclusion: The Many Faces of SESAME STREET
Notes
Essay on Sources
Index

About the Author

Robert W. Morrow is an assistant professor of history at Morgan State University.

Reviews

An insightful look at American children's television. Library Journal [An] accessible, well-researched introduction to the people and principles behind the show's creation... Essential. Choice Any student of film, television, sociology and American history will find it intriguing and educational. California Bookwatch Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when Sesame Street struggled into existence, and when programming was not yet brought to us by the letter 'S.' -- Nicholas Sammond American Historical Review Reading Morrow's account of the complex and discordant early years of Sesame Street was like reading the biography of a childhood friend. Journal of Broadcasting and Electronic Media