Contents: Preface. Part I:Understanding the Children's Television Community. D. Mitroff, R.H. Stephenson, The Television Tug-of-War: A Brief History of Children’s Television Programming in the United States. J.A. Bryant, Understanding the Children’s Television Community From an Organizational Network Perspective. A. Alexander, J. Owers, The Economics of Children’s Television. Part II:Producing Children's Television. R. London, Producing Children’s Television. S.M. Fisch, Peeking Behind the Screen: Varied Approaches to the Production of Educational Television. H. Stipp, The Role of Academic Advisors in Creating Children’s Television Programs: The NBC Experience. Part III:Programming & Selling Children's Television. L. Simensky, Programming Children’s Television: The PBS Model. T. Kalagian, Programming Children’s Television: The Cable Model. J. Tashjian, J.C. Naidoo, Licensing and Merchandising in Children’s Television and Media. S.C. Rockwell, Networked Kids: The Digital Future of Children’s Video Distribution. Part IV:Monitoring Children's Television. D. Kunkel, Kids' Media Policy Goes Digital: Current Developments in Children’s Television Regulation. K.C. Montgomery, Advocating Children’s Television. D.W. Kleeman, Advocates for Excellence: Engaging the Industry. R.H. Stephenson, S. Banet-Weiser, Super-Sized Kids: Obesity, Children, Moral Panic, and the Media.
J. Alison Bryant
"Bryant's book brings an exciting new way to consider the
discipline of children's television. Each essay offers up insights,
both contemporary and historical, on the confluences that define
children's television in the United States. Through this book that
brings together the community of academics and professionals, the
ties between organizations, policy making, and the economics of the
industry become clear. It belongs on everyone's shelf."
—Norma Pecora
Ohio University"Most books about children's television – even
edited volumes such as this – offer a single, uniform perspective
on the medium, the industry, and the place of television in
children's lives. What is most impressive about this book is the
diversity of its contributors. They aren't people who simply study
children's television (though this is not a simple thing to do),
but also people who produce it, who market it, who evaluate it, and
who advocate for it.
The various perspectives of the authors are truly fascinating.
Through them, we clearly see the powerful roles played by
historical events, economic incentives, technological
breakthroughs, and political pressures in shaping what American
children watch today.
Readers are afforded the rare insider's view of the step-by-step
process of making a children's TV series; the closed-door
negotiations behind government regulations; and the machinations
involved with acquiring licenses to produce TV tie-ins.
This book includes some chapters that are consistent with my views
on children's television, and others with which I would vehemently
disagree. This is good. The high emotions and strong debates that
rage in the realm of children's television (including whether and
how it should be regulated and whether and how children are
affected by it) are clearly evident in these pages. In reading
Bryant's book, one feels as though one has been exposed to the full
spectrum of views – and that there are no simple or absolute
solutions to the challenges facing the children's television
community."
—Amy B. Jordan
University of Pennsylvania
"This excellent collection joins the growing literature on children
and television...highly recommended." --CHOICE
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