CONTENTS Acknowledgments and Dedicationvii What Peter Drucker Wrote About Bill Cohenviii Foreword by Ira Jacksonix Introductionxiii 1 How I Became the Student of the Father of Modern Management1 2 Drucker in the Classroom11 3 What Everybody Knows Is Frequently Wrong19 4 Self-Confidence Must Be Built Step-by-Step30 5 If You Keep Doing What Worked in the Past You're Going to Fail44 6 Approach Problems with Your Ignorance- Not Your Experience57 7 Develop Expertise Outside Your Field to Be an Effective Manager69 8 Outstanding Performance Is Inconsistent with Fear of Failure82 9 The Objective of Marketing Is to Make Selling Unnecessary96 10 Ethics, Honor, Integrity and the Law108 11 You Can't Predict the Future, But You Can Create It121 12 We're All Accountable133 13 You Must Know Your People to Lead Them147 14 People Have No Limits, Even After Failure160 15 A Model Organization That Drucker Greatly Admired173 16 The Management Control Panel189 17 Base Your Strategy on the Situation, Not on a Formula201 18 How to Motivate the Knowledge Worker215 19 Drucker's Principles of Self-Development 231 Afterword246 Notes249 Books by and About Peter Drucker252 Index253
William A. Cohen, Ph.D. (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He gives speeches and seminars for the Industrial College of the Armed Forces, the Air War College, the FBI Academy, all four armed services, and corporations from Boeing to The Cheesecake Factory. He is the author of many books including The New Art of the Leader, The Wisdom of the Generals, and How to Make It Big as a Consultant (978-0-8144-7073-2).
..".there's lots you can do with the book, starting with just
enjoying the ride. It's a series of compelling lessons, all wrapped
around a towering intellectual and some wonderful anecdotes, with
Mr. Cohen, himself a management educator, adding his own
supplementary thoughts at points. Some of it will be familiar for
those steeped in Peter Drucker, and some of it will be new. But all
of it should be fascinating." The Globe and Mail (Toronto)
"This book, done by one of The Master's first PhD recipients, is a
warm and useful read." Business to Business, December 1, 2007
..".there's lots you can do with the book, starting with just
enjoying the ride. It's a series of compelling lessons, all wrapped
around a towering intellectual and some wonderful anecdotes, with
Mr. Cohen, himself a management educator, adding his own
supplementary thoughts at points. Some of it will be familiar for
those steeped in Peter Drucker, and some of it will be new. But all
of it should be fascinating." The Globe and Mail (Toronto)
."..there's lots you can do with the book, starting with just
enjoying the ride. It's a series of compelling lessons, all wrapped
around a towering intellectual and some wonderful anecdotes, with
Mr. Cohen, himself a management educator, adding his own
supplementary thoughts at points. Some of it will be familiar for
those steeped in Peter Drucker, and some of it will be new. But all
of it should be fascinating." The Globe and Mail (Toronto)
"This book, done by one of The Master's first PhD recipients, is a
warm and useful read." Business to Business, December 1, 2007
“This book, done by one of The Master’s first PhD recipients, is a
warm and useful read.” Business to Business, December 1, 2007
"...there's lots you can do with the book, starting with just
enjoying the ride. It's a series of compelling lessons, all wrapped
around a towering intellectual and some wonderful anecdotes, with
Mr. Cohen, himself a management educator, adding his own
supplementary thoughts at points. Some of it will be familiar for
those steeped in Peter Drucker, and some of it will be new. But all
of it should be fascinating." The Globe and Mail (Toronto)
.,."there's lots you can do with the book, starting with just
enjoying the ride. It's a series of compelling lessons, all wrapped
around a towering intellectual and some wonderful anecdotes, with
Mr. Cohen, himself a management educator, adding his own
supplementary thoughts at points. Some of it will be familiar for
those steeped in Peter Drucker, and some of it will be new. But all
of it should be fascinating." The Globe and Mail (Toronto)
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