Jeffrey W. Alexander is associate professor and chair of the department of history at the University of Wisconsin, Parkside.
"Reading this book is a revelation and a thrill. It is an excellent
example of business history done right. Alexander's contribution
here is thoroughly original; he gives us a rare look into the
experiences of the losers as well as the winners in Japanese
business. He will open the eyes of everyone in the field to the
significance of the motorcycle industry on Japan's economic and
technological development." -- William Tsutsui
"This book is very much at the cutting edge of current scholarship.
Besides demonstrating the role of the Japanese military and empire
in the early development of the industry, it illuminates the
intense competition among motorbike makers in the first decade and
a half after the Second World War." -- Steven Ericson
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