About the Author

Alec Reed is the Founder and Chairman of Reed Executive PLC, one of the largest recruitment solution providers in the country. Reed Plc has over 340 branches, and is the market leader in internet recruitment with its site www.reed.co.uk receiving upwards of 20,000 hits per day. Alec has over four decades of business experience and is a respected academic in the field of Innovative Practice. As Professor of Innovation at Royal Holloway, University of London, he has created a unique course for undergraduates concentrating on Leadership, Innovation and Enterprise Studies (LIES). This has been developed at London Guildhall University, where Mr Reed is a visiting Professor of Enterprise, into a BA in Business Enterprise. The Academy is currently developing a Reed MBA. Alec Reed is based in London.