Table of Contents

Introduction to the Ivey Casebook Series - Paul W. Beamish
Preface
Introduction: The Venture Creation Process
1. Searching for Venture Opportunities
Leveraging Wal-Mart, eBay and USPS
Barrie Charity Bingo
Takahiko Naraki, the Three Million Yen Entrepreneur
Cascadia Water Corporation
Russki Adventures
2. Screening Venture Opportunities
Kalista′s Fine Chocolate
Siam Canadian Foods Co., Ltd.
Asiasports: Hockey Night in Hong Kong
Crystal Corporation of the Philippines
Sequel to Success: The Follow-Up To Abatis Systems
3. Planning and Financing the Venture
Frontier Adventure Racing: Pack Lightly, Go Like Hell, Never Give Up
Borders Hotel Corp.
SimEx Inc.
Extreme Packet Devices (A)
Diabetogen
Alpha Personal Dental Care Systems
4. Venture Setup
PolicePrep
Ben & Jerry′s - Japan
Textron Ltd.
Tapp Technologies Inc. (A)
Blinds To Go - Wanted: People to Lead Explosive Growth (A)
5. Venture Start-Up
DCF Innovations: Goalie Pad Covers (A)
Catfish Creek Canoe Company
WaveRider Communications, Inc.: Selling Wireless Internet Access Equipment
Omega Paw Inc.
6. Ongoing Venture Operations and Growth
Extreme CCTV
VanCity Savings Credit Union: Corporate Venturing Into Uncharted Waters
Krave′s Candy Co. - Clodhoppers (A)
Trojan Technologies Inc.: Organizational Structuring for Growth and Customer Service
Mainstreet Equity Corp. (A)
7. Venture Analytics: Beyond Venture Creation
Creemore Springs Brewery: Branding Without Advertising
Fernando Rego and the Fitter
Drawn and Quarterly
InnoMedia Logic Inc.
Quadra Logic Technologies Inc. (A)
References
About the Editors

About the Author

Dr. Eric Morse is an assistant professor of entrepreneurship at the Ivey School of Business, where he serves as the Executive Director of The Institute for Entrepreneurship. His principle areas of expertise include entrepreneurial strategy, corporate entrepreneurship and entrepreneurial cognition. Dr. Morse’s research has appeared, or is forthcoming, in AMJ, ET&P, JBV and other top research journals. Previously, at the University of Victoria, he was co-designer of the UVic Entrepreneurship Program, and also taught management consulting and the capstone strategy class for the MBA Program. He was the architect of UVic′s partnership in International Executive M.B.A. education (Taiwan) and President/Director of the International Centre for Venture Expertise. Dr. Morse serves, or has served on the board of directors for several entrepreneurial start-ups and actively consults with both private and government enterprises. Dr. Morse′s past work experience includes stints with Andersen Consulting and the Los Alamos National Laboratory - in their technology transfer office.