Table of Contents

PART ONE: WHY DO ATTITUDES MATTER?
What Are Attitudes and How Are They Measured?
The Three Witches of Attitude
PART TWO: WHAT DO ATTITUDES DO?
The Influence of Attitudes on Information-Processing and Behaviour
How Do Attitudes Influence Behaviour?
PART THREE: WHAT SHAPES ATTITUDES?
Cognitive Influences on Attitudes
Affective Influences on Attitudes
Behavioural Influences on Attitudes
Basic Principles in How Attitudes Are Shaped
PART FOUR: WHAT MORE IS THERE TO LEARN?
The Internal World
The External World
Adding to the Witches′ Brew

About the Author

I am interested in social values (e.g., equality, freedom, helpfulness), attitudes, and emotional processes. My two principal interests at the moment are projects examining psychological connections between values and behaviour (including the adoption of a healthy lifestyle) and adult mental representations of children.

Reviews

`An outstanding new text. Written in an engaging style it provides an impressive review of both basic and applied work. Classic studies are interwoven with important recent findings to provide a scholarly overview of this exciting area of social psychology′ - Professor Mark Conner, University of Leeds `Maio and Haddock provide an excellent up-to-date summary of the key findings in the field in their very readable new text′ - Richard E. Petty, Ohio State University