Promotional Information

'Parallels, Interactions, and Illuminations is a major advance in state-of-the-art research, offering an excellent comparison of Chinese and Western theories of semiotic criticism. Ersu Ding's credentials as both a linguist and a literary critic in the semiotic tradition are first-rate, and this book illustrates a thorough knowledge of communicology research currents in both parts of the world. No other author has covered topics such as egocentric versus sociocentric societies with such cross-cultural insight.' -- Richard L. Lanigan, Executive Director and Fellow, International Communicology Institute, Washington, DC 'Parallels, Interactions, and Illuminations provides an important Sino-Western perspective on semiotics and signs and will be especially valuable for semioticians who seek to understand the Chinese frame of reference.' -- Frank Nuessel, Department of Modern Languages, University of Louisville

Table of Contents

Acknowledgements
List of Figures and Tables
Meaning of Symbols and Orthographic Conventions

Introduction

Epilogue: Semiotics as an Interdisciplinary Enterprise

Technical Glossary
Biographical Sketches
Notes
Cited Works and General Bibliography
Index

About the Author

Ersu Ding is a professor in the Department of English at Lingnan University.

Reviews

'Parallels, Interactions, and Illuminations is a major advance in state-of-the-art research, offering an excellent comparison of Chinese and Western theories of semiotic criticism. Ersu Ding's credentials as both a linguist and a literary critic in the semiotic tradition are first-rate, and this book illustrates a thorough knowledge of communicology research currents in both parts of the world. No other author has covered topics such as egocentric versus sociocentric societies with such cross-cultural insight.'--Richard L. Lanigan, Executive Director and Fellow, International Communicology Institute, Washington, DC
'Parallels, Interactions, and Illuminations provides an important Sino-Western perspective on semiotics and signs and will be especially valuable for semioticians who seek to understand the Chinese frame of reference.'--Frank Nuessel, Department of Modern Languages, University of Louisville