About the Author

Robert Pratten is founder and CEO of Transmedia Storyteller Ltd - creators of Conducttr, the multiplatform interactive storytelling and gaming platform. Robert's experience uniquely places him at the intersection of entertainment, marketing and technology: he brings more than 25 years' experience as a marketing consultant and expertise in Intelligent Networks having formally advised clients such as Ericsson and Telcordia on international pricing, positioning and market entry strategies. In 2000, he left Europe's leading telecoms consultancy firm to attend the London Film School and since wrote, produced and directed two award-winning, critically acclaimed feature films - London Voodoo (2004) and Mindflesh (2008). In 2011 he produced the original transmedia proof-of-concept project for Conducttr, Lowlifes. Today he is an internationally recognized thought-leader in transmedia storytelling - regularly speaking at conferences including the World Innovation Conference, SXSW Interactive, FIPA, Storyworld and also to transmedia meetup groups to encourage and inspire a new era of independent creative thinking. Companies that he's consulted with in the area of transmedia storytelling include Canal+Spain, Disney, Endermol, Toyota, MindLab, Lifelike and many more. Please feel free to connect on Twitter @robpratten or via the forum at conducttr.com