Jason Tselentis is a designer, writer, and educator living in North Carolina. He has completed design work for Sony BMG Music, the National Park Service, and 20th Century Fox among others. As assistant professor at Winthrop University's Department of Design, Jason teaches graphic design and typography. His work has been recognized by the AIGA and How magazine. Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs, and editorial content for the company's type libraries and Websites. Richard Poulin is design director and principal of Poulin + Morris Inc., in New York City. He is a faculty member at the School of Visual Arts, and he is the author of The Language of Graphic Design. Tony Seddon's longstanding career as a graphic designer has taken him from his native Cornwall, via London and several publishing companies, to East Sussex where he now works as a freelance designer and writer. He has authored and co-authored multiple books, including Graphic Design for Non-designers; Art Directing Projects for Print; and Thou Shall Not Use Comic Sans. Visit him online at http://www.tonyseddon.com. Gerry Leonidas is a Senior Lecturer in Typography at the University of Reading, UK. He teaches typographic design and typeface design at underand postgraduate levels. Ina Saltz is an art director, designer, and author of numerous articles on design and typography. She is the author of Typography Essentials.
"Typography Referenced is a beautifully illustrated and superbly
designed compendium of typographic history, language, and practice.
The authors, who are among the most respected typographers in the
field, have produced a book that is both exhaustive and
authoritative. Not quite a textbook and not quite a reference book,
it is best suited for colleges with a graphic design or typography
program. Since the chapters are written individually by the
different authors, some differences in writing style are evident;
nevertheless, when Allan Haley, Richard Poulin, and Gerry Leonidas
are among the authors of a book about fonts and typography, readers
will not be disappointed. These leading authorities in the field
teach at several of the outstanding design education institutions
in the world. The result is a book that will be fascinating for
working practitioners, students, and people looking for answers to
technical questions. Though not specifically a reference work, this
volume will serve admirably in this role for anyone interested in
the arcana of typography. Chapters on type classification, type
history, foundries, fonts, type designers, terminology, and the
various letterforms that make up alphabets are beautifully
presented. The book ends with very useful appendixes that offer
information on publications, organizations, schools, conferences,
films, and museums devoted to typography. This valuable work will
be helpful to readers for decades to come." - R.M. Labuz, Mohawk
Valley Community College
"The many authors who worked on this volume--Haley (ABC's of Type),
Richard Poulin (typography, Sch. of Visual Arts NY; The Language of
Graphic Design), Jason Tselentis (Type Form and Function), Tony
Seddon (Graphic Design for Non-Designers), Gerry Leonidas
(typography, Univ. of Reading, UK), Ina Saltz (electronic design &
multimedia, City Coll., CUNY), Kathryn Henderson (Online and on
Paper), and Tyler Alterman--have created an attractive, informative
book with an uncertain purpose. The introduction pitches the title
as something between a reference and a book for casual perusal
(likening it to Judy Jones and William Wilson's An Incomplete
Education). A later section, ostensibly on designing with type,
provides plenty of color pictures of modern applications but little
textual analysis, making this section like part of a coffee-table
book. However, the overall breadth of material, both conceptual and
practical--including information about existing typefaces and how
to work with them--and a section at the end listing schools,
periodicals, conferences, museums, and websites related to
typography, make it suitable as a textbook for an introductory
college class on typography. Unsurprisingly, the book is also well
designed. VERDICT: This title is somewhat technical for average
readers, and the number of authors leads to uneven writing. Still,
high school seniors and college students beginning their path
toward careers as graphic designers or commercial artists will find
this guide invaluable." -- Library Journal
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