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Provides an in-depth introduction to the design, manufacturing and merchandising segments of the fashion industry.

Table of Contents

Preface Part One Introduction to Fashion 1. The Evolution of Fashion 2. Fashions: 1900 to the Present 3. The Powerful Consumer 4. The Multicultural Consumer and Fashion 5. Ever-Changing Fashion and its Acceptance 6. Fashion in the Global Marketplace 7. Careers in Fashion Part Two Social Responsibility and Sustainable Fashion 8. Social Responsibility in the Retailing and Fashion Industry 9. Sustainable Fashion: An Eco-friendly Movement Part Three The Producers of Raw Materials 10. The Textile Industry 11. Furs and Leather Part Four The Fashion Merchandise Industries 12. Apparel: Women’s, Men’s, And Children’s 13. Intimate Apparel 14. Fashion Accessories 15. Details and Trimming 16. Cosmetics and Fragrances 17. Home Fashions Part Five Designing and Manufacturing Fashion Apparel and Accessories 18. Fashion Forecasting for Designers and Manufacturers 19. Elements and Principles of Design for Developing a Fashion Collection 20. Apparel and Accessories Manufacturing 21. Outsourcing Fashion Design, Production, and Management Part Six Merchandising Fashion 22. Resident Buying Offices and Other Fashion Information Sources for Retailers 23. The Fashion Retailer 24. Advertising, Special Events, Publicity, and Visual Merchandising Appendices Glossary Credits Index

Promotional Information

Provides an in-depth introduction to the design, manufacturing and merchandising segments of the fashion industry.

About the Author

Jay Diamond is Professor Emeritus at Nassau Community College, USA, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. Ellen Diamond is Professor Emerita at Nassau Community College in the Fashion, Marketing, and Retailing Department. She is an internationally recognized artist specializing in original acrylics on canvas and giclee prints. Her works are in public and private collections throughout the world.