About the Author

RENE CARAYOL is one of the world's leading authorities on business transformation. He has twenty years' experiance at the top of major corporations including Pepsi, IPC Magazines and Marks and Spencer, many of them as a main board director. His management messages are essentially practical. But he also has the vision to translate that experience into a coherent, compelling and exciting philosophy. Combining an insider's knowledge of the IT world, and long familiarity with the ways of the boardroom, Rene Carayol is uniquely qualified to guide corporations through the maze of the new world economy. DAVID FIRTH is an international consultant, writer and conference speaker who works with individuals and companies intent on embracing the future. He is the author of The Corporate Fool, Corporate Voodoo, Smart Things to Know about Change and Smart Things to Know about People.