List of Illustrations
Acknowledgments
List of Acronyms
Introduction
Chapter 1. Origins of the Social Market Economy and the
Currency Reform of 1948
Chapter 2. Market or Planned? The 1949 Bundestag
Election
Chapter 3. The Korean Crisis, the Social Market Economy, and
Public Opinion
Chapter 4. Public Relations for the Social Market Economy:
Die Waage
Chapter 5. Creating a CDU/CSU Public Relations Machine: The
1953 Bundestag Election
Chapter 6. The Triumph of the Economic Miracle: The CDU/CSU
and the 1957 Bundestag Election
Conclusion
Bibliography
Index
Mark E. Spicka is Associate Professor of History at Shippensburg University in Pennsylvania. He received his Ph.D. from Ohio State University and was a Fulbright Scholar in Germany in 1996/1997.
“Spicka’s conclusions are insightful and plausible; his arguments are logical and stringent. His research foundation, comprising varied sources, is solid; he …supports his text with many instructive pictures… Also informative are the detailed and convincing explanations of how American campaigning techniques and public relations strategies were combined with older national German practices…Altogether, Spicka has produced a sound, informative study.” · Business History Review “For anyone interested in West-German politics and campaign practices during the 1950s, this well-researched monograph will be required reading.” · German Studies Review "Spicka has mad a valuable contribution to our understanding of West Germany’s first decade." · American Historical Review
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