Foundations of Targeted Advertising.- Use Case Identification and Description.- Technological Use Case Analysis.- Analysis of Key Building Blocks in Targeted Advertising Technologies.- Business and Legal Aspects of Targeted Advertising.
Christian Schlee studied industrial/technical engineering at the Technichal University, Darmstadt.
From the book reviews:“This book provides a broad overview of trends and developments in targeted advertising, covering all relevant information and communications technology (ICT) channels … . the book is well structured and presented as a research treatise on the subject. It will also be useful to media professionals working in the ICT space.” (C. S. Arora, Computing Reviews, June, 2014)
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