Table of Contents

Foreword: Henry Jenkins and Dan Hassler-Forest, "'You'll find I'm full of surprises!': Introducing the Star Wars Storyworld" Episode I: A New Storyworld-The Original Trilogy Matthew Freeman, "From Quasi-Sequel to Novelization: Splinter of the Mind's Eye, Indie World-Building and the Culture of Transmedia Contingency" Tara Lomax, "'Thank the Maker!': George Lucas, Lucasfilm Ltd., and the Legends of Transtextual Authorship across the Star Wars Franchise" Stefan Hall, "Franchising Empire: Parker Bros., Atari, and the Rise of LucasArts" Jeremy Webster, "Han Leia Shot First: Transmedia Storytelling and the National Public Radio Dramatization of Star Wars." Drew Morton, "'You must feel the force around you!': Death Star Trench Running as Transmedia Play" Mark J.P. Wolf, "Adapting the Death Star into LEGO: The Case of LEGO Set #10188" [publisher, please note that this will be a reprint] Episode II: Attack of the Franchise-The Expanded Universe Thomas van Parys, "The Novelizations of the Star Wars Films" Jonathan Rey Lee, "The Digitizing Force of Decipher's Star Wars: Customizable Card Game" Megen de Bruin-Molé, "'She'll Always Be Royalty to Me': The Feminist Politics of Star Wars" Sean Guynes, "The New Jedi Order: Industrial Collaboration, Franchise Novels, and the Fiction Mega-Series" Beatriz Bartolomé Herrera and Philipp Dominik Keidl, "How Star Wars Became Museological: Transmedia Storytelling and Imaginary World Building in the Exhibition Space" Lincoln Geraghty, "Transmedia Character Building: Tracking Paratextual Crossovers in the Star Wars Universe" Cody Mejeur, "Chasing Wild Space: World-building, Renewal, and the Unknown in the The Old Republic" Episode III: The Fandom Re-Awakens-The Prequel Trilogy and the Disney Era Matt Hills, "Transmedia Under One Roof: The Star Wars Celebration as a Convergence Event" Taylor Evans, "Retconning Race: Post-Racial Blackness in the Star Wars Franchise" Allison Whitney, "Formatting Nostalgia: IMAX Expansions of the Star Wars Franchise" Andrew M. Butler, "Invoking the Holy Trilogy: Star Wars in in the Askewniverse" Gerry Canavan, "Rogue One, what makes 'A Star Wars Story,' and liminal franchise texts" Derek R. Sweet, "Some People Call him a Space Cowboy: Kanan Jarrus, Outer Rim Justice, and the Legitimization of The Obama Doctrine" Heather Urbanski, "The Kiss Goodnight from a Galaxy Far, Far Away: Experiencing Star Wars as a Fan-Scholar on Disney Property" Afterword: Will Brooker and Dan Hassler-Forest, "'We'll See Each Other Again. I Believe That.' The Future of Star Wars."

About the Author

Sean Guynes is a PhD student in the Department of English at Michigan State University, where he writes and teaches about American science fiction, popular culture, and comics. His dissertation is a critical cultural history of the Futurians. Dan Hassler-Forest is the author and editor of several books, including The Rise and Reason of Comics and Graphic Literature, Capitalist Superheroes, The Politics of Adaptation, Transmedia, and Science Fiction, Fantasy and Politics. As an assistant professor at the University of Amsterdam, he became involved in the student protests and was among the founding members of staff platform ReThink UvA.

Reviews

"Star Wars and the History of Transmedia Storytelling is an important addition to an established and growing discourse... all of the chapters begin new conversations or carry on some already established in the field. In addition to these chapters as contributions to the discourse, their brevity make them incredibly useful in a variety of classes, such as digital storytelling, film studies, or a special topics class on fandom."
- Jason W. Ellis, Journal of the Fantastic in the Arts, November 2019

"The essays included here are thought-provoking and crucial. They cover a great deal of the Star Wars media universe, from its video games to its toys, from its fan experiences to its novelistic adaptations. Beyond the inherent interest these topics should have for fans and scholars, the overall volume does a very nice job of shifting the discussion of the Star Wars franchise away from an engagement with the films“one that tends to ignore how the vast bulk of STAR WARS-related texts do not come from the big screen“to an engagement with the multiple media platforms that Lucasfilm and Disney use in constructing the storyworld and a deployment of diverse methodologies required of such a shift in object."
- Benjamin J. Robertson, University of Colorado, Boulder, Science Fiction Studies, Volume 45 (2018)

"This wide-ranging collection, an instalment in the Transmedia: Participatory Culture and Media Convergence series, contains several fascinating analyses of the extensive Star Wars franchise. Alongside discussions of the films, novelizations, video games, radio adaptations, and comics are chapterson less well-represented areas in studies of transmedia storytelling, such as fan gatherings, toys, and memorabilia exhibitions. This variety is one of the volume’s strengths, keeping the subject matter fresh, and offering the opportunity to rigorously challenge the elasticity of transmedia’s theoretical principles."
- Robert Yeates, Extrapolation (2019)