Table of Contents

Introduction: The Business of Beauty
Part I: Beauty Imagined
1: Scent and Paris
2: How do I Look?
3: Cleanliness and Civilization
Part II: Beauty Diffused
4: Beaty Amid War and Depression
5: The Television Age
6: Global Ambitions Meet Local Markets
7: The Uncertain Identity of Beauty
PartIII: Beauty Re-Imagined
8: Challenges from New Quarters
9: Globalization and Tribalization
Conclusion: The Dream Machine

About the Author

Geoffrey Jones is Isidor Straus Professor of Business History, Harvard Business School. He previously taught at the universities of Cambridge and Reading, and at the London School of Economics and Political Science, in Great Britain. He is the author and editor of many prize-winning books and articles on the history of international business, including British Multinational Banking 1830-1990 (OUP, 1993), Merchants to Multinationals (OUP, 2000),
Multinationals and Global Capitalism (OUP, 2005) Renewing Unilever (OUP, 2005), and The Oxford Handbook of Business History (OUP, 2008). He is a former President of both the European Business History Association and the
Business History Conference of the Untied States, is co-editor of the journal Business History Review.

Reviews

Geoffrey Jones ... intimates in the title of his detailed economic history of the beauty business, Beauty Imagined , that [beauty] is created by the collective will of a consumer society. Assessing beauty as a social construct, Jones takes the late 19th century as his starting point, when an increase in mass visual dissemination, particularly the spread of commercial photography, saw ideals of beauty shift from the personal and private to the communal.
*Nicola Copping, Financial Times*

Beauty Imagined is a pioneering work in its ambition to present a grounded account of the growth of the global beauty business. Jones relies on a wide reading of a rather fragmented literature, supplemented by data from company archives as well as interviews with entrepreneurs and executives. The volume covers much ground and is written in a fluent and accessible style.
*Johan Söderberg, Economic History Review*

Both men and women have dressed their hair, painted their faces, and sought ways to enhance their sexual allure in every time and place, yet the ways they have done so are infinitely various ... Given the degree to which beauty is interwoven with cultural concepts, it might seem impossible to talk of global beauty, but it is the achievement of this book to show how what was once culture bound has expanded into a multinational business.
*Kenneth Lipartito, Business History Review*

If you have a passion for beauty then you need to read this book. True stories about the people behind the most famous brands make the cosmetic industry come alive as you learn how it has become such a significant part of our global culture.
*Leslie Blodgett, Executive Chairman of Bare Escentuals and founder of bareMinerals*

The book is to be admired and its author congratulated for the deft (and pioneering) fashion in which order is imposed upon such a recalcitrant subject. For anyone interested in the lineaments, scope and statistics of the beauty industries this is essential reading. It teaches us a great deal about the size and comparative structure of firms and conglomerates as they devour smaller ventures and then get gobbled up themselves.
*Carol Dyhouse, English Historical Review*

comprehensive and well-illustrated, the product of Jones's extensive research into historical archives and trade journals, and his interviews with company executives. getAbstract recommends this scholarly work as required reading for those in the industry and a top choice for all business history buffs.
*getAbstract*

A must read for the beauty junkie.
*Julia DiNardo, fashionpulsedaily.com*

a deft, comprehensive history that charts [the beauty industry's] path from the ancient craft of perfumery to the vast commercial cornerstone it now is ... Fans of figures and appendices will find a neat summary of how the beauty business has developed, including its many mergers, acquisitions, and divestments. Those who simply love fragrance might be interested to know how Lauder transformed department store beauty halls, and her own fortunes, with Youth Dew, a fragrance whose name encapsulates the big promise in a seductively natural and simple way. The business behind it is anything but.
*Tasmin Doe, Oldie*

Geoffrey Jones has written a formidable history of the Beauty Industry that reads like a novel. Beauty Imagined, A History of the Global Beauty Industry... is poised to become a classic of the genre. It should be read by anyone involved in the beauty business.
*Lisa Kaaki, Arab News*

thoroughly researched...Jones offers valuable new knowledge for the critical eye of a professional business historian. At the same time the book is a must-read for anyone working in the beauty or fashion business...deserves to become the standard reference work on the history of the international beauty industry.
*Ingrid Giertz-Mårtenson, EH.NET*

Although the book is not written as a how-to guide, there are plenty of lessons for entrepreneurs and industry executives.
*Women's Wear Daily*

Nothing slips away in Jones' book...it's an enormous assembly of inter-linked stories...all the great cosmetic monsters rampage through the book
*Veronica Horwell, The Guardian23/02/2010*

This illuminating account of the history of the beauty business, as well as its current challenges in the face of globalization, offers unique insights on the drivers of success and failure in an industry in which branding and marketing are at the heart of competitive success.
*John A. Quelch, Lincoln Filene Professor of Business Administration, Harvard Business School*

Geoffrey Jones has distilled a massive amount of evidence from around the world to produce the intriguing essence of the global beauty business. This book's incisive analysis of how the industry grew, and its current challenges and dynamics, makes it essential reading for people working in beauty today, as well as millions who delight in using our brands each day.
*Bernd Beetz, Chief Executive, Coty*

Beauty is a sprawling global business, yet Geoffrey Jones has produced a book broad enough and deep enough to encompass it compactly and with insight. Beauty Imagined skillfully marshals a vast array of disparate sources-not just from the usual suspects, but from high and low, from east and west, from north and south, and from the present and the past - into a well-honed and compelling account of the business that one way or another quite literally touches us all. This book will no doubt be read avidly by business historians, among whom Jones is preeminent. But it will also be read far beyond for what it tells us about society, about business, and about ourselves.
*Paul Duguid, Adjunct Professor, School of Information, University of California, Berkeley*

The beauty industry has done well by making people look good, and making them feel good about themselves. Like other corporate sectors, it has shaped human needs as much as it has responded to them. This study of enterprise and global reach also sheds light on the inner self and its interaction with others. It is a great achievement.
*Avner Offer, Chichele Professor of Economic History, University of Oxford, author of The Challenge of Affluence*

offers some interesting insights into the realm of consumers and beauty
*Daphne Kasriel-Alexander, Skin inc*