Table of Contents

Prefeace
PART I: PLACING THE MEDIA
Chapter 1: Media in Context
Chapter 2: Narratives of Media History
Chapter 3: Media People and Organizations
Chapter 4: Media and Money
PART II: MAKING SENSE OF THE MEDIA
Chapter 5: Meaning
Chapter 6: The Interpretation of Meaning
Chapter 7: Ideology
PART III: THE POWER OF THE MEDIA
Chapter 8: Producing Identities
Chapter 9: Consuming the Media
Chapter 10: Media and Behavior
PART IV: MEDIA AND PUBLIC LIFE
Chapter 11: Media and Politics
Chapter 12: The Media, the Public, and Normative Theories
Chapter 13: Media Globalization

About the Author

Dr. Wartella is Professor of Communication Studies and of Psychology at Northwestern University. Ellen is a leading scholar of the role of media in children′s development. Currently she is a co-principal investigator on a 5-year multi-site research project entitled: "IRADS Collaborative Research: Influence of Digital Media on Very Young Children" funded by the National Science Foundation (2006-2011).