Table of Contents

Preface
Friends
Introduction. The Agony of Semiotics
Part I. Seeing Signs
Part II. Understanding the Meaning of Signs
Part III. Signs of Life
Endword. Americans on the Move
Notes on Contributors
Acknowledgements
Index

About the Author

Marshall Blonsky has been involved in the teaching of semiotics and in research into its repercussions on commercial and cultural life. He is on the faculty of the New School for Social Research in New York.

Reviews

Blonsky has grouped numerous original and newly translated works by those who have been highly visible forces in semiotic circles... His book functions as a unified voice proclaiming the power of semiotics to reveal the hidden practices and secrets of modern society. Journal of Communication