Bruce Hanington is an associate professor and program Chair of Industrial Design in the School of Design at Carnegie Mellon University. His research and teaching encompasses the personal, social, and cultural context of product design and interpretation, the meaning of form, human factors and ethnographic and participatory research methods. Bella Martin is a designer and independent consultant. She brings her expertise for design research methods to smaller companies who are new to user-centered design but eager to give their users a voice in the design process.
"Universal Methods of Design is a landmark method book for the
field of design. This tidy text compiles and summarizes 100 of the
most widely applicable and effective methods of design--research,
analysis, and ideation--the methods that every graduate of a design
program should know, and every professional designer should employ.
Methods are concisely presented, accompanied by information about
the origin of the technique, key research supporting the method,
and visual examples. Want to know about Card Sorting, or the Elito
Method? What about Think-Aloud Protocols? This book has them all
and more in readily digestible form. The authors have taken away
our excuse for not using the right method for the job, and in so
doing have elevated its readers and the field of design. UMOD is an
essential resource for designers of all levels and specializations,
and should be one of the go-to reference tools found in every
designer's toolbox." - William Lidwell, author of "Universal
Principles of Design," Lecturer of Industrial Design, University of
Houston---
"Universal Methods of Design is an immensely useful survey of
research and design methods used by today's top practitioners, and
will serve as a crucial reference for any designer grappling with
really big problems. This book has a place on every designer's
bookshelf, including yours!" - David Sherwin, Principal Designer at
frog and author of "Creative Workshop: 80 Challenges to Sharpen
Your Design Skills"---
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