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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

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The 12 Powers of a Marketing Leader [Audio]

How to Succeed by Building Customer and Company Value

By Thomas Barta, Professor Patrick Barwise, John Hagee

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Format: CD-Audio
Other Information: Relay time: 420min; 6 Units
Published In: United States, 01 April 2017
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you'll learn how to: MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.MOBILIZE YOUR TEAM: Build and align a winning marketing team.MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market--and achieve your career goals. Warning This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
EAN: 9781536695007
ISBN: 1536695009
Publisher: McGraw-Hill Education on Brilliance Audio
Dimensions: 14 x 16.5 x 1.6 centimetres
Age Range: 15+ years
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