Table of Contents

Chapter 1: What is type? Type today The development of type Case study 1 - Francessco Griffo: Punchcutter Describing type Task 1: Serifs Chapter 2: Type genealogy Keep it in the family Distant relations Case study 2 - Adrian Frutiger and 'Univers' What's in a name? Chapter 3: Type in context General types Case Study 3 - Fiona Ross and non-Latin types Type relationships A need to reclassify? Task 2: A need to reclassify? Choosing types - what to consider Task 3: Appropriateness Chapter 4: Old, new and familiar faces Regular types Genuine types Case study 4 - The Garamond(s) Unique types Finding type Task 4: Old and new Chapter 5: Identifying type Type spotting Case study 5 - Erik Spiekermann a life in type Genetically modified types Task 5: A few good types Chapter 6: Type and technology The big reunion Case study 6 - Jeremy Tankard digital font design Common type formats Task 6: OpenType functions

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Packed with in-depth case studies and inspiring examples of type in different contexts, Understanding Type arms graphic design students with the knowledge they need to make informed decisions about type.

About the Author

Michael Harkins was a director within a successful graphic design company before returning to education to teach full time. He is course leader for MA Graphic Design at the University of Portsmouth, UK.

Reviews

The design philosophy is clearly visible. AVA books are exactly the type of texts that students will respond to.
*Alan Meades, Canterbury Christ Church University, UK*

Great introduction to this subject, it gives good guidance to fledgling designers and expands knowledge without being over technical or too basic. a great title for year one design graduates, or anyone who uses type.
*Gary Martin, London College of Communication, UK*

Great book. Comprehensive, well written and a worthwhile addition to any graphic design students bookshelf.
*Andy Ellison, Nottingham Trent University, UK*