Noah Kerner began his music career as a DJ at the age of
four-teen spinning in nightclubs across the country, performing as
stage DJ for artists like Jennifer Lopez, and appearing on shows
such as Today and The Tonight Show with Jay Leno. He is now
cofounder and CEO of the marketing agency Noise
(noisemarketing.com), which has been featured on 60 Minutes as the
company "to go to if you want to influence the choices of that
fickle, unpredictable 20-something demographic." Kerner was
recently highlighted in Billboard magazine's "Top 30 Under 30" most
influential business executives. He is a graduate of Cornell
University.
Gene Pressman was co-CEO, creative director, and head of
merchandising and marketing for Barneys New York for more than
twenty-seven years, where he brought high-end brands like Armani,
Versace, Prada, and Manolo Blahnik to the United States. Under
Pressman's leadership, Barneys New York emerged as the defining
force in retailing for upscale men's and women's ready-to-wear,
accessories, and home furnishings. Pressman has been featured in
such publications as The New York Times and Vogue and has appeared
on the cover of New York magazine. He is a graduate of the Newhouse
School at Syracuse University.
"I can't imagine having to hire a so-called Cool Hunter. If I had
to go to someone else to be cool, I'd just pack up my bags and find
a new profession."-- Tony Hawk, professional skateboarder
"I don't believe in creation by committee. I think it's
impossible."-- Bonnie Fuller, chief editorial director and
executive vice president of American Media Inc.
"I love looking at trend reports because then "I know exactly" what
I shouldn't be doing."-- John Demsey, group president, Estee
Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford
Beauty
"It's possible to be both mainstream and edgy. You can be the
Goliath but you always have to think and behave like the David."--
Scott Bedbury, former Nike and Starbucks marketing executive
"Simply chasing cool is really a bad idea; "inspired by cool" is a
great idea. Walk the street, see what's going on, and spit it out
in your own way. Don't do it because you research it, do it because
you breathe it."-- Russell Simmons, chairman and CEO of Rush
Communications
"We had to make a big decision at MTV when I was there. Do we grow
old with our audience or are we going to be the voice of young
America? We made the decision to be the voice of young America,
which meant we had to let people grow out of MTV."-- Bob Pittman,
cofounder of MTV, former president of AOL
Ask a Question About this Product More... |