Chapter 1: Political Campaigns and Communicating with the Electorate in the 21st Century Chapter 2 : Gadgets, Gismos, and the Web 2.0 Election Chapter 3 : RT @BarackObama We just made history: Twitter and the 2008 Presidential Election Chapter 4 : Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign Chapter 5 : My Fellow Blogging Americans: Weblogs and the Race for the White House Chapter 6 : Obama and Obama Girl: YouTube, Viral Videos and the 2008 Presidential Campaign Chapter 7: Email and Electoral Fortunes: Obama's Campaign Internet Insurgency Chapter 8: Game ON: Video Games and Obama's race to the White House Chapter 9: Political Campaigns in the 21st Century: Implications of New Media Technology
John Allen Hendricks is the director of the Division of Communication and Contemporary Culture and professor of communication at Stephen F. Austin State University. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.
Communicator-in-Chief is the first comprehensive treatment of the
evolution and current status of new media in American election
campaigns. Focusing on the game-changing election of 2008, the
contributors in this impressive collection of essays explore the
many ways in which digital technology, including email, Web 2.0
applications, blogs, social networking platforms, blogs, twitter,
and viral videos, shapes the the relationship between candidates
and voters. The essays are smart and engaging, and are well-suited
for classroom use, especially as the volume addresses the
significance of new communication forms for young voters.
*Diana Owen, Georgetown University*
Hendricks (Stephen F. Austin State Univ.) and Denton (Virginia
Polytechnic Institute and State Univ.) have edited a useful and
informative book, gathering an array of essays from nine
knowledgeable contributors that explore the political watershed
resulting in Barack Obama's election. Hendricks and Denton present
a comprehensive opening chapter; other contributors discuss ways
the Internet and related electronic vehicles that constitute social
media contributed mightily to President Obama's win. Not sinceJohn
Kennedy adroitly used television in 1960 has a White House aspirant
so successfully adapted media's potential to fashion a convincing
victory. The contributors lucidly explain the new methodology,
which now becomes a template for future campaigns. Selective means
of communication is the key; Hispanic and African American group
usages were specifically targeted through varied electronic means.
This tactic increased the effectiveness and importance of the local
caucuses for the Obama forces, and thatproved to be the Achilles'
heel of the formidable Clinton campaign. The unanswered question:
will Obama's followers remain a cohesive, decisive force? An
excellent primer. All would-be officeholders will ignore the
lessons here at their peril. Highly reco
*CHOICE, September 2010*
Communicator-in-Chief: How Barack Obama Used New Media Technology
to Win the White House will be a welcome read for
cyber-enthusiasts. As witnessed in the foregoing excerpt, this
richly detailed volume depicts the unprecedented online efforts of
the victorious 2008 Barack Obama campaign….the volume is a
must-read.
*Presidential Studies Quarterly*
Zhou Enlai was once asked about the effects of the French
Revolution and answered, famously, "It's too early to tell."
Likewise, those of us living at the initial churning of the tidal
wave of social media's effect on culture, society, and politics
would be wise not to make any sweeping conclusions about the future
too soon. Communicator-in-Chief is an excellent first start at
understanding the age of Politics 2.0, where political candidates
and campaigns, following President Obama's victory, will
increasingly struggle to find ways to build online interactivity
with supporters and voters. Covering all social media from MySpace
to YouTube, the book presents a lively, interesting, and accessible
survey about how the 2008 elections differed from all others and
yet encapsulated some basic principles of political communication.
The book will be useful both in the classroom and for the
professional.
*David D. Perlmutter, author of Blogwars: The New Political
Battleground*
Hendricks (Stephen F. Austin State Univ.) and Denton (Virginia
Polytechnic Institute and State Univ.) have edited a useful and
informative book, gathering an array of essays from nine
knowledgeable contributors that explore the political watershed
resulting in Barack Obama's election. Hendricks and Denton present
a comprehensive opening chapter; other contributors discuss ways
the Internet and related electronic vehicles that constitute social
media contributed mightily to President Obama's win. Not since John
Kennedy adroitly used television in 1960 has a White House aspirant
so successfully adapted media's potential to fashion a convincing
victory. The contributors lucidly explain the new methodology,
which now becomes a template for future campaigns. Selective means
of communication is the key; Hispanic and African American group
usages were specifically targeted through varied electronic means.
This tactic increased the effectiveness and importance of the local
caucuses for the Obama forces, and that proved to be the Achilles'
heel of the formidable Clinton campaign. The unanswered question:
will Obama's followers remain a cohesive, decisive force? An
excellent primer. All would-be officeholders will ignore the
lessons here at their peril. Highly recommended. All readership
levels.
*CHOICE, September 2010*
The strengths of this book are that each dedicated chapter
succinctly explained the Obama campaign's new media strategies
within the historic context of political climate and technology
development, in addition to thoroughly recording the execution,
obstacles, mistakes, successes, and failures of each new media
campaign strategy….The book delightfully documents the level of
unsolicited and spontaneous voter involvement….This book provides a
valuable and enlightening insight that simultaneously challenges
and educates us; it's a good read for students, practitioners,
teachers, and scholars alike.
*Journal of Broadcasting & Electronic Media*
 |
Ask a Question About this Product More... |
|
