No matter what type of web site or application you’re building,
social interaction among the people who use it will be key to its
success. They will talk about it, invite their friends, complain,
sing its high praises, and dissect it in countless ways. With the
right design strategy you can use this social interaction to get
people signing up, coming back regularly, and bringing others into
the fold. With tons of examples from real-world interfaces and a
touch of the underlying social psychology theory, Joshua Porter
shows you how to design your next great social web application.
Inside, you’ll discover:
• The real reasons why people participate online and the psychology
behind them
• The Usage Lifecycle—or how people use your web application over
time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is
using it
• How to analyze the effectiveness of your application screens and
flows
• How to grow your social web application from zero users to
1000—and beyond
Designing for the social web is about much more than adding
features. It’s about embracing the social interaction of the people
who make you successful—and then designing smartly to encourage it.
Massachusetts-based JOSHUA PORTER is a web designer, consultant, and blogger who has been building web sites for over a decade. His company, Bokardo Design, focuses exclusively on the interface design and strategy of social web sites and applications. Josh also publishes the popular blog, Bokardo.com.
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