Table of Contents

Contents: Pricing strategy in retailing – EDLP versus Hi-Lo – Definitions, determinants and outcomes – Empirical examination – Literature review – Pure versus hybrid pricing strategies in retailing – Pricing strategy alignment – Price promotion activity – Store level – Category level.

About the Author

Sabine El Husseini, Dr., studied Business Economics at the University of Augsburg (Germany) and the University of California, Santa Barbara (USA). She worked as a research assistant at the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU – Otto Beisheim School of Management, Vallendar (Germany). Her research topics include pricing strategy and retail marketing.