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Elysium - The Art of Daarken


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Table of Contents

Illustration: - Personal Trading Card Games: - Magic: The Gathering - World of Warcraft Concept Art: - Kingdoms of Amalur: Reckoning Fine Art: - Figure Drawing - Landscapes Painting Workshop: - Creating a Cover

Promotional Information

3DTotal related promotions The main areas where we promote and publicize our titles are on our website (, our dedicated publishing website ( and in our digital magazines, 3DCreative and 2DArtist. We host banner adverts on all pages of our website (in a rota system) where they are seen by our 500,000 unique monthly visitors. Our magazines have 10,000 readers per issue and we run full page adverts for our products. We also regularly post free book sample giveaway articles on our website, promote reviews and advertise our new releases on various artistic forums and news websites. Further to this we have a mailing list of 10,000+ which we regularly promote the books through and we exhibit at the Siggraph exhibition every year (20,000 visitors). We also promote the books, and all related promotional activity, on our Twitter and Facebook pages. All books are available to pre-order a month before they are released, and we generally provide some kind of free gift with pre-orders. We send out a promotional postcard with all physical orders to promote books titles that are about to be released. We have also recently launched a website dedicated to 3DTotal Publishing, which holds full details about all of our currently published and upcoming titles, as well as information about our various global distributors: If a new book is released in an existing series, we write to customers who have purchased the previous book to let them know that a new book is now available. We also try to secure an interview with the main/featured artist just before the launch, which is made available on our website, and promote via our social media channels. Other Promotions We have a strong relationship with Future Publishing, who make many of the premier CG magazines such as 3DWorld and ImagineFX, and who announce our new releases and publish reviews. We also have a number of full page adverts running in their newsstand bookazines. We aim for all the contributing artists to post the news of the book release on their websites and blogs. We are building relationships with other large web-based CG communities, such as, and plan to do cross promotions with them. We sponsor a few large CG based competitions each year, offering the books as prizes.

About the Author

Mike "Daarken" Lim graduated Cum Laude from the Academy of Art University in San Francisco back in 2004 with a BFA in traditional illustration. Daarken began working professionally in 2004 and has worked for clients like Wizards of the Coast, Blizzard, Honda, EA, Fantasy Flight Games, Kabam, Trion, Big Huge Games, Widescreen Games, Digital Extremes and BreakAway Games. Some of his projects include Magic: The Gathering, the World of Warcraft TCG, Rift, Kingdoms of Amalur, Warhammer Online, concepts for the 2012 Honda Civic commercial and various other incarnations of the Warhammer IP. Daarken specialises in traditional media (oils, watercolor, acrylics), Photoshop, After Effects, HTML, Flash, Google SketchUp, BodyPaint, Illustrator, Painter, and Camtasia. In 2003 his work was selected for his school's annual Spring Show, and in 2004 he won 1st place in Advanced Art Elective. In 2009 Daarken's painting "Poised" was chosen to hang in the Museum of American Illustration in New York for the Spectrum Annual Exhibition. He has also been featured in Spectrum 12-18.


"Mike "Daarken" Lim is an exceptional painter, draftsman, designer, and all around artist." -- Michael Phillippi, Lead Concept Artist, EA Mythic, managed Mike "Daarken" at EA Mythic, December 12, 2009 "Consummately talented, Incredibly hard working. A true master and pleasure to work with." -- Phillip Chan, Assistant Designer, EA Mythic, worked with Mike "Daarken" at EA Mythic, May 10, 2009

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