NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era. The Engaged Leader addresses why leaders need to master a new way of developing relationships and the science of applying the right tools to meet your strategic goals.
Charlene Li is the founder and CEO of Altimeter Group and the author of the New York Times bestseller Open Leadership: How Social Technology Can Transform How You Lead. She is also the coauthor of the critically acclaimed, bestselling Groundswell: Winning in a World Transformed by Social Technologies, which was named one of the best business books in 2008.
"Finally—a leadership book loaded with great ideas that you can
read in one sitting! Charlene Li, one of the most remarkable minds
in business today, continues to challenge our definition of what it
takes to lead effectively in the digital era. If you want to have a
more meaningful influence for others in the future, start here: The
Engaged Leader is the ultimate guide for anyone aspiring to lead in
this new era. If you miss this book, you risk being left
behind."
*Tom Rath, author, Strengths Finder 2.0 and Are You Fully
Charged?*
"One of the most influential women in technology is calling on
those in leadership positions to harness the power of social media
as a way to meet their business goals."
*Tom Foster, inc.*
"Pay attention to a new book: The Engaged Leader: A Strategy for
Your Digital Transformation, by Charlene Li . . . . This 100-page
business and career book is among the first I've seen that clearly
defines the nuts and bolts of leadership in The Digital Age."
*Joyce Lain Kennedy, The Chicago Tribune*
"Charlene Li practices what she teaches in The Engaged Leader: She
is a master at listening, sharing, and engaging. This is a
must-read for anyone who wants to develop connections that enable
innovative ideas to emerge."
*Beth Comstock, Chief Marketing Officer, GE*
"Charlene Li has done it again. In this smart, practical book, she
argues that leaders can no longer hide behind their social media
teams or the digital natives in their organization. They've got to
get up close and personal. Anyone who is ready to take his or her
leadership to the next level should read The Engaged Leader and
follow Li's specific, actionable program for using social media to
extend one's influence and knowledge."
*Daniel H. Pink, author, To Sell Is Human and Drive*
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