Table of Contents

Prologue Shlomo Maital and D V R Seshadri
PART ONE: STRATEGIES AND CONCEPTS FOR INNOVATION
The Innovation Imperative: Why Innovate?
The Innovation Portfolio: What to Innovate?
The Innovation Voices: How to Innovate?
The Innovative Mind: Who Innovates?
PART TWO: TOOLS FOR PROFIT AND GROWTH
Price-Cost-Value
Hidden Costs, Hidden Benefits
Trade-Offs: Optimizing and Eliminating Them
Cost Functions: ′Survival of the Fittest′
People, Knowledge and Machines: In Search of a Free Lunch
Scale and Scope: Scaling Markets of One
Learning Curves Are Made, not Born
Where is the Money? Markets and Demand-Driven Innovation
Calculating Risks: Decision-Making in an Uncertain World
Competing by Collaborating
Epilogue: Ten Essential Tools
Index

About the Author

Shlomo Maital is Senior Research Fellow at the Samuel Neaman Institute for Advanced Studies, Technion, and Professor (Emeritus) at Technion–Israel Institute of Technology, Haifa, Israel. He was the academic director of TIM–Technion Institute of Management, Israel’s leading executive leadership development institute, and a pioneer in action-learning methods, from 1998 to 2009, working with over 200 high-tech companies and startups. He was summer visiting professor for 20 years at the MIT Sloan School of Management for Management of Technology MSc program, teaching over 1,000 research and development (R&D) engineers from 40 countries. He is the author, co-author, or editor of 12 books, including Cracking the Creativity Code (2014), Technion Nation (2012), Global Risk/Global Opportunity (SAGE, 2009), Innovation Management (SAGE, 2007; 2nd edition, 2012), and Executive Economics (1994), translated into seven languages. He was co-founder of SABE–Society for Advancement of Behavioral Economics.

  D.V.R. Seshadri is Clinical Full Professor of Business at the Indian School of Business, Hyderabad. His areas of interest are business-to-business marketing, corporate entrepreneurship, and strategy. He holds a BTech (mechanical engineering) from Indian Institute of Technology (IIT), Madras, an MS (engineering sciences) from University of California, San Diego, and a fellow title (doctorate) from IIM Ahmedabad, with specialization in production and quantitative methods. He had over 15 years of industrial experience prior to joining academics since 2000. He teaches in the various programs at IIM, Bangalore, in his areas of interest and at IIM, Ahmedabad, in the one-year executive MBA program. He also teaches in various executive development programs at IIM, Bangalore. He works closely with several companies, providing them training/consulting services in his areas of expertise.

Over the last 10 years, he has developed a number of case studies and authored a number of research papers. He has co-authored three books: Innovation Management (2007) and Global Risk/Global Opportunity (2010) with Professor Shlomo Maital, and the Indian adaptation of the book Business Market Management (B2B): Understanding, Creating and Delivering Value (2010) with James Anderson, James Narus, and Das Narayandas.

Reviews

A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...provides full coverage of vitally important area of business...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.
*Uday India, 2 November 2013*

Innovation management is a unique book in the rapidly growing discipline of innovation management… combines the extensive knowledge and international experience of authors…the book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation…. The book provides full coverage of vitally important area of business…takes a unique multi-functional approach…this approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns…an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.


*46 Uday India, 2 November 2013*

A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.
*Uday India*