Table of Contents

PART I: FOUNDATIONS 1 Globalizing Business 2 Formal Institutions: Economic, Political and Legal Systems 3 Informal Institutions: Culture, Religion and Languages 4 Firms Resources: Competitiveness and Growth PART II: BUSINESS ACROSS BORDERS 5 Trading Internationally 6 Investing Abroad Directly 7 Exchange Rates PART III: GLOBALIZATION 8 European Integration 9 Global Integration and multilateral organizations 10 Global Social Responsibility PART IV: THE FIRM ON THE GLOBAL STAGE 11 Starting International Business 12 Foreign Entry Strategies 13 Competitive Dynamics 14 Building Global Strategies PART V: OPERATIONS IN THE GLOBAL MNE 15 Structuring and Organizing MNEs 16 International Human Resource Management 17 International Marketing and Supply Chain Management PART VI: INTEGRATIVE CASES

About the Author

Klaus Meyer is a Professor of Strategy and International Business at the School of Management, University of Bath, where he teaches Strategic Management and International Business. Klaus is also an adjunct professor at Copenhagen Business School. Previously, Klaus was a Professor in the Department of Management at the University of Reading, with association to the Center for International Business Research (CIBS). Before that, he spent eight years with the Center for East European Studies, Copenhagen Business School, Denmark, where he eventually became a Professor of International Business Strategy. Klaus also held visiting positions at the Department of Management and Organization at Hong Kong University of Science and Technology (2001/02) and the Department of International Trade at National Cheng-chi University in Taiwan (spring 2005). Klaus' current research focuses on strategies of multinational enterprises in emerging economies and he is particularly interested in how firms adapt their business strategies to the specific conditions prevailing in each emerging economy. His research also extends to the impact of foreign investors on the economic transition and development of the host economies, for instance in the context of privatization related acquisitions. Another stream of research focuses on the global strategies that may bring multinational enterprises into emerging economies in the first place. Klaus also serves as a senior editor of the Asia Pacific Journal of Management. Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments.

Reviews

"This book is essential reading for students of international business and complements the traditional US perspective" - Dr. Gabriele Suder, Professor of European & International Business, SKEMA Business School, France

"This text is a welcome addition to the study of international business for students all around the world. An www.cengage.co.uk/pengmeyer" - Zoltan Antal-Mokos PhD, Professor of Strategy, ESMT European School of Management and Technology, Germany"

"This textbook offers an excellent introduction to international business, with a focus on Europe that is often" - Dr. Grazia D. Santangelo, Professor of Economics, University of Catania, Italy