Table of Contents

Introduction 5
Máximo Bomchil
M&M Bomchil
Christoph H Vaagt
Law Firm Change Consultants

General aspects of law firm strategies

Strategy in law firms – what it is and why we should care 11
Bente R Løwendahl
BI Norwegian Business School

The role of professional ethics in shaping law firms’ strategy 21
Tomasz Wardyn´ski
Wardyn´ski & Partners

Easy and difficult at the same time: some general considerations on law firm strategy 29
Peter Kurer
BLR & Partners AG

Drivers of change – driving strategy in law firms 45
Mats Anderson
Linklaters; clear blue water

Trends in the legal industry: a US perspective 55
David Barnard
Miriam Herman
Blaqwell

Emerging market response to trends shaping the legal market 77
Irina Paliashvili
RULG-Ukrainian Legal Group, PA; CIS Local Counsel Forum

Resource side strategies

Resource-based approach to strategy 85
Dina Gracheva
Dow Chemical

Introducing a balanced scorecard in a multijurisdictional partnership 93
Peter Oberlechner
Wolf Theiss

Career paths in law firms – the need for flexibility 105
Jaime Fernández Madero
Fernández Madero Consulting

Strategic challenges of new firm leadership 117
Patrick J McKenna
McKenna & Associates Inc

Crafting and executing better strategy: emerging systems and structures in law firms 123
Rob Millard
Venturis Consulting Group LLP

Improving efficiency in law firms in times of flat turnover and increasing costs 139
Ashley Balls
LegalBestPractice

Market side strategies

Law firm strategy: serving the results-driven in-house law department 153
Richard Given
HSBC
Paul Lippe
OnRamp Systems

Professionalising pricing and procurement processes 163
Silvia Hodges Silverstein
Columbia Law School; Fordham Law School; TyMetrix Legal Analytics

The changing relationship between clients and law firms 175
Mark Jones
Addleshaw Goddard LLP

How to screw up your international expansion: a 15-step guide 191
Robert C Bata
WarwickPlace Legal LLC

How to merge: lessons from 20 years of law firm mergers 203
Lisa R Smith
Fairfax Associates

What can your firm do to win and keep clients today? 215
E Leigh Dance
ELD International LLC

Corporate reputation: definitions and dimensions 223
Will Harvey
University of Exeter Business School; Centre for Corporate Reputation, Saïd Business School, University of Oxford
Tim Morris
Centre for Corporate Reputation, Saïd Business School, University of Oxford
Michael Smets
Novak Druce Centre for Professional Service Firms, Saïd Business School, University of Oxford

Reputation and relationship capital of law firms 235
Philip Rodney
Burness Paull

About the authors 245

Reviews

The book emphasizes the market and resource side of law firm management, pointing out new ways to look at, think about and carry out the right strategies with a view to staying a step ahead of competitors.
*Richmond Green Chambers*

Each chapter is a stand-alone gem and yet a fully integrated part of the jig-saw, which becomes a beautifully illustrated pictorial sculpture, when all the chapters pieced together to form the unified whole.
*The PEP Partnership LLP*