Introduction Dedication
Section one: The Journey Begins
The Last Day of Class
An Unexpected Meeting
The Summer Plan
A Conversation with Dad
Section two: Loops
Loop one: Manage the Experience Zones
Loop two: Build a Great Culture with Vision Moments
Loop Three: A Support Group Keeps Fundamentals Fun
Loop Four: Standardize Every Major Process
Loop Five: Innovate Continuously
Loop Six: Live in the Real World
Loop Seven: Lead by Example
Section Three: A Surprise Loop
The Language of Loops
Final Thoughts
Mike Chaet, Ph.D., a.k.a. The Club Doc, is the founder and
president of CMS International, the fitness industrys largest
consulting firm. A lecturer, author, and consultant, he has been
involved in the development and management of over 2,500 clubs and
small businesses worldwide.
Stephen C. Lundin, Ph.D., is a bestselling author, speaker,
filmmaker, and graduate school professor. His book Fish! has
appeared continuously on the Wall Street Journal and BusinessWeek
bestseller lists, and has been published in 34 languages.
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