Chapter 1 Introduction
Chapter 2 How to make numbers sound big, or small, even when they
aren’t: “Is that a lot?”
Chapter 3 Recognizing which numbers you should trust: “Where is the
data from?”
Chapter 4 Making surveys representative: “Who you gonna call?”
Chapter 5 Graphics in the media and how to read them: “What does
this mean?
Chapter 6 Maps in the media: “Where is this happening?"
Chapter 7 Mapping patterns and people: why does geography
matter?
Chapter 8 Understanding uncertainty in estimation: “are you
sure?”
Chapter 9 Ranking with league tables: “What′s the best?"
Chapter 10 When a relationship (doesn’t) mean causality: “How did
that happen?"
Chapter 11 Surprising quirks in the media: “Is that possible?"
Chapter 12 Conclusion
Andrew Bell is a Lecturer at the Sheffield Methods Institute,
University of Sheffield. His research spans a wide range of social
sciences and beyond, with work on social inequalities, segregation,
mental health, education and more. He also investigates the
performance of different quantitative methods for use in the social
sciences, with a focus on multilevel models. His twitter
is @andrewjdbell.
Todd Hartman is Senior Lecturer in Quantitative Social Sciences at
the Sheffield Methods Institute. His research focuses on political
psychology, especially political attitudes and inter-group
relations. He has extensive experience conducting surveys and
experiments. His twitter is @tkhartman
Aneta Piekut is a Lecturer at the Sheffield Methods Institute, the
University of Sheffield. Her research focuses on the relationship
between ethnic diversity and social cohesion, attitudes towards
immigration and ethnic minorities, as well as integration and
socio-spatial segregation. She teaches undergraduate students how
to design a survey, do a mixed-methods research and how to
replicate a scientific paper. Her twitter is @anetapiekut
Alasdair Rae is the founder of Automatic Knowledge Ltd, a UK-based
data and insights company, focusing on spatial data analysis and
the built environment. Prior to that, he was a Professor of Urban
Studies and Planning at the University of Sheffield. He is a Fellow
of the Royal Scottish Geographical Society, a recipient of the
Royal Town Planning Institute′s Sir Peter Hall award for Wider
Engagement, a former Commissioner of the UK2070 Commission, and a
winner of the Royal Statistical Society’s ‘Stat of the Year’. His
most recent academic work has focused on spatial analysis,
deprivation, housing markets and megaregions, and his work
frequently appears in the national and international media. He has
a PhD from the University of Liverpool, an MA from The Ohio State
University and a BA from the University of Strathclyde. Mark
Taylor is Senior Lecturer in Quantitative Methods (Sociology) at
the Sheffield Methods Institute, University of Sheffield, and is
AHRC Leadership Fellow (Creative Economy) until 2021. His research
interests are in the sociology of culture: in consumption,
production, and education, and its relationship to inequality. He
spends a lot of time visualising data, and wrangling data into a
shape where it can be visualised. His twitter is @markrt
What a timely book. In a world drowning in data we all need to know
how to critically evaluate the numbers we confront every day. This
book will help you ask those all-important questions and demystify
statistics. From ‘is that a lot?’ to ‘is that possible?’ the
authors guide you through statistical techniques that are easy to
understand and simple to apply. Read it, learn the techniques and
use them to become a critical data consumer.
*Jackie Carter*
There are two ways to learn about statistics. You could endure
pages of maths, formulae and words that are, literally, ′so last
century′ (or more). Or you could learn from informative case
studies exploring how, when and why data are used well or badly in
today′s society. I prefer the second option; happily, the authors
do too.
*Richard Harris*
This excellent new book goes beyond the familiar fundamental
concepts of statistics to cover the vital, but often neglected
issues of place and time. It is essential reading for students who
want to understand the use and misuse of numbers.
*Robert de Vries*
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