Table of Contents

Part I. McDonaldization: Basics, Studies, Applications, and Extensions
1. An Introduction to McDonaldization
2. Precursors: Bureaucracy and Max Weber’s Theory of Rationality, Irrationality, and the Iron Cage - George Ritzer
3. Islands of the Living Dead: The Social Geography of McDonaldization - George Ritzer
4. On Mass Distrbution: A Case Study of Chain Stores in the Restaurant Industry - Joel I. Nelson
5. A Sociology of Rib Joints - P. D. Holley and D. E. Wright, Jr.
6. McDonald’s as a Disneyized Institution - Alan Bryman
7. Urgent Dreams: Climbing, Rationalization, and Ambivalence - Ian Heywood
8. A Conversation With Eric Schlosser, Author of Fast Food Nation
9. McDonaldization: The Major Criticisms - Bryan S. Turner
Part II. The McDonaldization of Social Structures and Institutions
10. McDonaldization of America’s Police, Courts, and Corrections - Matthew B. Robinson
11. McDonaldization of the Sex Industries?: The Business of Sex - Kathryn Hausbeck and Barbara G. Brents
12. McDonaldizing Men′s Bodies? Slimming, Associated (Ir)Rationalities and Resistances - Lee F. Monaghan
13. McDonaldization and the Family - Sara Raley
14. McSchools for McWorld? Mediating global pressures with a McDonaldizing education policy response - Gary Wilkinson
15. The De-McDonaldization of the Internet - Nathan Jurgenson
16. Multinational Retailers in China: Proliferating ‘McJobs’ or Developing Skills? - Jos Gamble
17. Supersizing Farms: The McDonaldization of Agriculture - Andrew J. Knight
18. From burgers to biodiversity? The McDonaldization of on-farm nature conservation in the UK - Carol Morris and Matt Reed
19. From Creeds to Burgers: Religious Control, Spiritual Search, and the Future of the World - John Drane
20. McCitizens: Risk, Coolness, and Irony in Contemporary Politics - Bryan S. Turner
21. Cathedrals of Consumption: Rationalization, Enchantment, and Disenchantment - George Ritzer
22. The McDonaldization Thesis and Cruise Tourism - Adam Weaver
23. A Case of McDonald′s Restaurant: The Built Environment and the Perpetuation of the Phenomenon of Globalisation - Kristine P. Jerome
24. Credit Cards, Fast-Food Restaurants, and Rationalization - George Ritzer
Part III. Cross-Cultural Analysis, Social Movements, and Social Change
25. Jihad vs. McWorld - Benjamin R. Barber
26. September 11, 2001: Mass Murder and Its Roots in the Symbolism of American Consumer Culture - George Ritzer
27. The McLibel Trial Story - McSpotlight
28. José Bové vs. McDonald′s: The Making of a National Hero in the French Anti-Globalization Movement - Wayne Northcutt
29. The Emergence of Slow Food: Social entrepreneurship, local foods, and the Piedmont gastronomy cluster - Hielke S. van der Meulen
Part IV. The Debate Over the Relationship Between McDonaldization and Globalization
30. Globalization and Culture: Three Paradigms - Jan Nederveen Pieterse
31. McDonaldization and the Global Culture of Consumption - Malcolm Waters
32. Transnationalism, Localization, and Fast Foods in East Asia - James L. Watson
33. The McDonald’s Mosaic: Glocalization and Diversity - Bryan S. Turner
34. Domesticating the French Fry: McDonald’s and Consumerism in Moscow - Melissa L. Caldwell
35. Glocommodification: How the Global Consumes the Local—McDonald’s in Israel - Uri Ram
36. Globalization and McDonaldization: Does It All Amount to ... Nothing? - George Ritzer
37. Globaloney - Michael Veseth
Part V. Conclusion
38. eBayization - Elif Izberk-Bilgin & Aaron Ahuvia

About the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.