About the Author

John Danner is a management consultant, professor, and entrepreneur. He advises global enterprises and emerging ventures, and anchors international executive education programs. He teaches innovation, entrepreneurship, strategy, and leadership at the University of California Berkeley and Princeton University; and conceived the idea for TED University. A frequent keynote speaker at conferences on fi ve continents, he and his wife live in Berkeley, CA and New York City. Visit www.JohnDanner.com Mark Coopersmith is a corporate executive, entrepreneur, strategic advisor, and professor. A Senior Fellow at UC Berkeley's Haas School of Business, he teaches innovation, entrepreneurship, and leadership to students and executives from around the world. He has built and run global businesses for Sony and Newell Rubbermaid, has launched successful Silicon Valley startups, and speaks frequently to international audiences. He and his family live in Tiburon, CA. Visit www.MarkCoopersmith.com John Danner is a management consultant, professor, and entrepreneur. He advises global enterprises and emerging ventures, and anchors international executive education programs. He teaches innovation, entrepreneurship, strategy, and leadership at the University of California Berkeley and Princeton University; and conceived the idea for TED University. A frequent keynote speaker at conferences on fi ve continents, he and his wife live in Berkeley, CA and New York City. Visit www.JohnDanner.com