Table of Contents

1. Philanthropic psychology: Scientifically uncovering the person behind giving 2. The self-concept system 3. Exploring the giving self 4. Exploring the social self 5. Selecting and priming the right aspects of self 6. Reinforcing the self 7. Enriching giving relationships 8. Don't forget the imagery 9. Building a philanthropic society

About the Author

Adrian Sargeant is a world class plenary speaker and international fundraising consultant. He is the Robert F Hartsook Professor of Fundraising at Indiana University, USA and an Adjunct Professor of Fundraising at the Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology, Australia. He is one of the world's foremost authorities in the domain of nonprofit marketing and fundraising. He was the founding Managing Editor of the International Journal of Nonprofit and Voluntary Sector Marketing and is the author of numerous books including Fundraising Principles and Practice and Fundraising Management published by Jossey Bass and Routledge, respectively. Jen Shang is an assistant professor at Indiana University - Bloomington, USA and an associate professor at University of Bristol, UK. She is currently the world's only philanthropic psychologist, and her work has been published in journals including Economic Journal, Experimental Economics, Journal of Marketing Research, Marketing Science, Organizational Behavior and Human Decision Processes, Marketing and Psychology and Nonprofit Management and Leadership. It has been funded by the National Science Foundation, The Aspen Institute, the Corporation for Public Broadcasting, the Association of Fundraising Professionals and the Hewlett Foundation and the Rockefeller Foundation. She is a co-author of Fundraising: Principles and Practice.