About the Author

After research at the University of California, Berkeley and as a Fellow at Somerville College, Oxford, Gill Ringland had a career in the IT industry. After roles in software houses, process control and semiconductor companies, she joined ICL where she was responsible for building a GBP3bn new business over five years. As Head of Strategy she used scenarios to understand the complexities of the Information & Communications industry and map ICL's future. Gill is a past Member of SRC's Computing Science Committee and of the Council of the Economic and Social Research Council. She is a Liveryman of the Information Technologists Livery Company, an ICL Fellow Emeritus, a Fellow of the British Computer Society and Graduate of Stanford's Senior Executive Program. Since 2002 Gill has written, taught and consulted widely as Fellow and Chief Executive of SAMI Consulting. She is a Member of EFFLA, the European Forum on Forward Looking Activities, advising the EC on making better use of Foresight, and of the Long Finance Kitchen Cabinet. She is the author of six books - most recently 'Here be Dragons' with Tricia Lustig and Rob Phaal, published by Choir Press in 2012.

Reviews

'Featuring a comprehensive survey of scenario building techniques backed up by real-world examples, Ringland's excellent Scenario Planning serves as a superb introduction to the concepts, processes, and purpose of scenario building, whether for graduate students in foresight, or corporate planners and decision-makers.' - Professor Wendy Schultz, Director, Infinite Futures and Fellow, World Futures Studies Federation. 'Nobody can ignore the future. This book is a must-read for any manager aspiring to put scenarios into practice.' - Arie De Geus, Former Director of Shell International Petroleum and author of The Living Company.