About the Author

Michael Pettit is assistant professor of the history and theory of psychology at York University in Toronto.

Reviews

"What if psychology was not just the heir of philosophy or physiology, as so many disciplinary histories have implied, but instead emerged through an engagement with the deceptive practices of the marketplace, from the 'low' humbuggery of carnival shows to the duplicity of corporate managers? Michael Pettit's wide-ranging and entertaining book maps out this alternative cultural history of American psychology in compelling terms." (Ken Alder, author of The Lie Detectors: The History of an American Obsession)"