JON WERTHEIM is the executive editor of the most respected and popular sports publication in America. In addition to his encyclopedic knowledge of the professional sports world, he is the author of such New York Times bestsellers as Scorecasting and You Can't Make This Up. SAM SOMMERS is an experimental psychologist at Tufts University who studies the psychology of everyday life, and the author of the critically acclaimed book Situations Matter.
"Wertheim and Sommers wield serious research to diagnose the myriad
symptoms of the human brain on sports, and what they find is, by
turns, hilarious, slightly frightening, and always
illuminating."
-- David Epstein, author The Sports Gene: Inside the Science of
Extraordinary Athletic Performance "Smart, funny, and brimming with
insights."
-- Daniel Gilbert, Edgar Pierce Professor of Psychology, Harvard
University, and author of Stumbling On Happiness "It was only after
delving into this unique tome that I learned that Mookie Wilson was
available for bar mitzvah greetings via telephone, or that I can go
elk hunting with Ryan Klesko for a mere nine grand. This
information alone is worth many times the cost of this eye-opening
and entertaining book."
-- Bob Costas
"Eye-opening, captivating, and hilarious, This is Your Brain on
Sports shines a fascinating and scientific spotlight on human
nature. Wertheim and Sommers offer expert lessons for athletes and
sports fans, sure, but also for business leaders, managers,
entrepreneurs, parents, youth sports coaches, and more."
-- Amy Cuddy, Harvard Business School professor and author of
Presence "A rollicking read that offers dozens of sparkling
insights into social psychology, cognitive science, and behavioral
economics. Wertheim and Sommers are the perfect writing duo -- one
part Watson and Crick, another part Brady and Gronkowski."
-- Daniel H. Pink, author of Drive and To Sell Is Human "Wertheim
and Sommers have achieved the Holy Grail: a book that's as fun as
it is informative."
-- Adam Alter, Associate Professor of Marketing and Psychology,
Stern School of Business, and New York Times Bestselling author of
Drunk Tank Pink
"Not just an entertaining read, but a book filled with wisdom that
will help fans, athletes, coaches -- and executives - understand
sports a little differently and a little better"
-- Ivan Gazidis, chief executive Arsenal Football Club
Wertheim and Sommers wield serious research to diagnose the myriad
symptoms of the human brain on sports, and what they find is, by
turns, hilarious, slightly frightening, and always
illuminating.
David Epstein, author The Sports Gene: Inside the Science of
Extraordinary Athletic Performance
"Smart, funny, and brimming with insights."
-- Daniel Gilbert, Edgar Pierce Professor of Psychology, Harvard
University, and author of Stumbling On Happiness
"It was only after delving into this unique tome that I learned
that Mookie Wilson was available for bar mitzvah greetings via
telephone, or that I can go elk hunting with Ryan Klesko for a mere
nine grand. This information alone is worth many times the cost of
this eye-opening and entertaining book."
Bob Costas
"Eye-opening, captivating, and hilarious, This is Your Brain on
Sportsshines a fascinating and scientific spotlight on human
nature. Wertheim and Sommers offer expert lessons for athletes and
sports fans, sure, but also for business leaders, managers,
entrepreneurs, parents, youth sports coaches, and more."
Amy Cuddy, Harvard Business School professor and author of
Presence
A rollicking read that offers dozens of sparkling insights into
social psychology, cognitive science, and behavioral
economics.Wertheim and Sommers are the perfect writing duo -- one
part Watson and Crick, another part Brady and Gronkowski.
Daniel H. Pink, author of Drive and To Sell Is Human
Wertheim and Sommers have achieved the Holy Grail: a book that s as
fun as it is informative.
Adam Alter, Associate Professor of Marketing and Psychology, Stern
School of Business, and New York Times Bestselling author of Drunk
Tank Pink
"Not just an entertaining read, but a book filled with wisdom that
will help fans, athletes, coaches and executives understand sports
a little differently and a little better"
Ivan Gazidis, chief executive Arsenal Football Club
"
Wertheim and Sommers wield serious research to diagnose the myriad
symptoms of the human brain on sports, and what they find is, by
turns, hilarious, slightly frightening, and always
illuminating.
David Epstein, author "The Sports Gene: Inside the Science of
Extraordinary Athletic Performance"
"Smart, funny, and brimming with insights."
-- Daniel Gilbert, Edgar Pierce Professor of Psychology, Harvard
University, and author of "Stumbling On Happiness"
"It was only after delving into this unique tome that I learned
that Mookie Wilson was available for bar mitzvah greetings via
telephone, or that I can go elk hunting with Ryan Klesko for a mere
nine grand. This information alone is worth many times the cost of
this eye-opening and entertaining book."
Bob Costas
"Eye-opening, captivating, and hilarious, "This is Your Brain on
Sports"shines a fascinating and scientific spotlight on human
nature. Wertheim and Sommers offer expert lessons for athletes and
sports fans, sure, but also for business leaders, managers,
entrepreneurs, parents, youth sports coaches, and more."
Amy Cuddy, Harvard Business School professor and author of
"Presence"
A rollicking read that offers dozens of sparkling insights into
social psychology, cognitive science, and behavioral
economics.Wertheim and Sommers are the perfect writing duo -- one
part Watson and Crick, another part Brady and Gronkowski.
Daniel H. Pink, author of "Drive" and "To Sell Is Human"
Wertheim and Sommers have achieved the Holy Grail: a book that s as
fun as it is informative.
Adam Alter, Associate Professor of Marketing and Psychology, Stern
School of Business, and "New York Times" Bestselling author of
"Drunk Tank Pink"
"Not just an entertaining read, but a book filled with wisdom that
will help fans, athletes, coaches and executives understand sports
a little differently and a little better"
Ivan Gazidis, chief executive Arsenal Football Club
"
"It was only after delving into this unique tome that I learned
that Mookie Wilson was available for bar mitzvah greetings via
telephone, or that I can go elk hunting with Ryan Klesko for a mere
nine grand. This information alone is worth many times the cost of
this eye-opening and entertaining book."
Bob Costas
Wertheim and Sommers wield serious research to diagnose the myriad
symptoms of the human brain on sports, and what they find is, by
turns, hilarious, slightly frightening, and always
illuminating.
David Epstein, author "The Sports Gene: Inside the Science of
Extraordinary Athletic Performance"
Wertheim and Sommers have achieved the Holy Grail: a book that s as
fun as it is informative. I can t think of a better place to
demonstrate the foibles of the human mind than in the world of
sports, where rabid fandom and superstition meet epic rivalries and
impossible comebacks. If you ve ever wondered why so many people
devote so much time to playing, analyzing, and watching sports,
this book is for you.
Adam Alter, Associate Professor of Marketing and Psychology, Stern
School of Business, and "New York Times" Bestselling author of
"Drunk Tank Pink: And Other Unexpected Forces That Shape How We
Think, Feel, and Behave"
"Not just an entertaining read, but a book filled with wisdom that
will help fans, athletes, coaches and executives understand sports
a little differently and a little better"
Ivan Gazidis, chief executive Arsenal Football Club
"Eye-opening, captivating, and hilarious, "This is Your Brain on
Sports" shines a fascinating and scientific spotlight on human
nature. Wertheim and Sommers offer expert lessons for athletes and
sports fans, sure, but also for business leaders, managers,
entrepreneurs, parents, youth sports coaches, and more."
Amy Cuddy, Harvard Business School professor and author of the
forthcoming book "Presence
" Is there anything more satisfying than snagging a cannon-launched
T-shirt at a crowded ballpark? Absolutely not. But this book
comesveryclose. "This is Your Brain on Sports" is a rollicking read
that offers dozens of sparkling insights into social psychology,
cognitive science, and behavioral economics.Wertheim and Sommers
are the perfect writing duo -- one part Watson and Crick, another
part Brady and Gronkowski.
Daniel H. Pink, author of "Drive" and "To Sell Is Human
""
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