Table of Contents

1 Power and influence—Nick Forster 2 Persuasion and influence—Caroline Hatcher 3 Charisma and influence—Desmond Guilfoyle 4 The power of positive spin—Thomas Murrell 5 The power of networking—Robyn Henderson 6 The power of knowledge—Alastair Rylatt 7 Influencing behaviour in organisations—John Eales and Liza Spence 8 Influencing fundamental change—Phil Harker