Preface
1 So, Why Are You in Business?
2 Are You Ready to Take the Plunge?
3 First Things First: Your Employees
4 Turning the Value Chain into a “Values Chain”
5 Developing a Dialogue with Your Customers
6 Staking Out Your Place in the Community
7 Leaving a Lighter Footprint on the Planet
8 You Really Can Try This at Home!
Resources
Notes
Index
About Social Venture Network
About the Authors
Mal Warwick has been active in promoting social and environmental
responsibility in the business community nationwide for more than a
decade. He was a cofounder of Business for Social Responsibility
and served on its board during its inaugural year.
155In 2001, after more than a decade as an active member, he was
elected to the board of Social Venture Network and served as chair
(2002-2006). He also served on the Founding Advisory Board of the
Center for Responsible Business at the Haas School of Business at
the University of California, Berkeley, in 2002-2003.
As a consultant, author, and public speaker, Mal has been involved
in the not-for-profit sector for more than forty years. He is the
founder and chairman of Mal Warwick & Associates, a fund-raising
and marketing agency that has served nonprofit organizations since
1979, and founded or cofounded three other companies that provide
fund-raising services to nonprofit organizations throughout the
country. He has written, coauthored, or edited seventeen previous
books, including the standard fund-raising texts, Revolution in the
Mailbox and How to Write Successful Fundraising Letters. Mal is a
popular speaker and workshop leader at gatherings of fundraisers
throughout the world. He has taught fund-raising on six continents
to non- profit leaders from more than 100 countries.
“Cohen and Warwick use simple language and abundant examples to
show how any company, no matter how small, can do well by doing
good.”
—Russ Feingold, United States Senator
"Invaluable reading for those starting or running a small- to
mid-sized business—and for entrepreneurial students in business
schools. A practical, easy-to-read guide to running a socially
responsible business from some of the most innovative and
successful pioneers in the field."
—Professor Kellie A. McElhaney, Executive Director, Center for
Responsible Business, Haas School of Business, University of
California, Berkeley
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