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An International Bestseller. An Economist Book of the Year. A Financial Times Book of the Year. Shortlisted for the Financial Times Business Book of the Year. Repackaged for paperback. Wikinomics shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, YouTube and Linux: 'The Number 1 must-read... A breathtaking piece of work.' Tom Peters.

About the Author

Don Tapscott is Chief Executive and founder of New Paradigm, a think tank and strategy consulting company. He is the author of ten books including the bestsellers Paradigm Shift and The Digital Economy. He teaches at the Rotman School of Management at the University of Toronto. Anthony D. Williams has been researching and writing about trends in technology and society for over a decade. His advice has been sought by Fortune 500 firms and international institutions, including the World Bank. He holds a Masters in Research from London School of Economics and is Vice President and Executive Editor at New Paradigm.


Tapscott (management, Univ. of Toronto; The Digital Economy) and Williams give readers a thoughtful look into the future through their study of the collaborative environment that has revolutionized business today. Tapscott's New Paradigm think tank, where Williams works as research director, sought out companies and individuals having a significant impact on industries based on their openness, peer production, information sharing, and global action. The result is a forward-looking economic model wherein connected individuals engage with companies in web-based communities to embrace a new art and science of productivity and innovation called wikinomics. The authors discuss several Web 2.0 applications and the need for open-source software and open-access publishing to achieve success. In-depth profiles of companies and individuals make the book helpful for all types of businesses. The book was even written in a collaborative spirit, as the authors polled the public for suggestions on the subtitle through an online forum and encouraged readers to participate in blogs and wikis pertaining to the book. Highly recommended for public and academic libraries.-Mark McCallon, Abilene Christian Univ. Lib., TX Copyright 2007 Reed Business Information.

"* 'If you want to enlighten yourself about how the internet is revolutionizing the way people and business operate, then this is a dizzyingly fascinating book to help you...' Guardian * 'A must-click for all webheads... Great fun for anyone with an interest in why this online lark is really as important as we evangelists keep saying it is.' Matthew D'Ancona, Spectator"

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