Use these proven techniques to bring about lasting change in your life
Psychologist Rob Yeung, PhD, is a researcher and educator in the areas of human communication, influence and persuasion, and high achievement. He is the author of over a dozen international bestsellers, including Confidence: the power to take control and live the life you want and I is for Influence: The new science of persuasion. As well as teaching at universities and business schools, he is an in-demand expert on television, providing expert comment on programmes ranging from CNN and BBC news to Big Brother. He has written for the Financial Times, the Daily Telegraph and the Guardian and has been quoted in publications ranging from Men’s Health and Psychologies to the Wall Street Journal.
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