ONE BOY'S LIFE RIPPED TO SHREDS BEFORE HIS EYES! ONE WRATHFUL DEMON MASTER HELLBENT ON REVENGE! / Stop press! Could this be the most terrifying title yet?! / 'What the hell's coming next?' campaign will ensure the title and cover of this gruesome book remains shrouded in secrecy until launch / Digital and mobile teaser activity seeding snippets of information will guarantee that every Shan fan is talking about this title / Big 'reveal' event with Darren Shan to unleash the book on his dedicated fans / Summer promotions for the launch of Blood Beast will focus on recruiting new fans for this tantalising Autumn campaign / This is a major title for retail promotions throughout Autumn and Christmas -- Bec HB launched in October 2006 and has now sold 43k copies in the UK* / Features, reviews and coverage guaranteed in national and children's press *Nielsen Bookscan TCM Chart
Darren Shan is the author of the twelve book series 'The Saga of Darren Shan'. His adventures have been read by millions of people around the world in several different languages, yet much of his life remains shrouded in mystery. He lives in seclusion in the depths of Ireland. And he never drinks blood. Or so he claims.
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